Global golf footwear pioneers, ECCO GOLF, have unveiled their Spring/Summer 2026 collection – a bold showcase of innovation, craftsmanship, and contemporary design. The new range blends ECCO’s pioneering hybrid technologies with modern styling, delivering performance-driven comfort for golfers on and off the course. Leading the SS26 lineup are two standout new models: the ECCO GOLF BIOM C5 and ECCO GOLF STREET VIBE. Together, they represent the next evolution in ECCO’s commitment to redefining comfort and performance through Danish design and innovation.

PXG has unveiled its Spring / Summer 2026 Apparel Collection, anchored by an expanded men’s lineup that blends technical performance with bold, modern style inspired by golf’s most recognizable spring traditions. The new apparel collection draws from the optimism and visual energy of golf’s spring season, reinterpreting classic tournament hues through a contemporary lens. The color story features Evergreen Grove, Championship Gold, Royal Blue, and Azalea Pink, a palette grounded in heritage greens and elevated with vibrant shades that feel both timeless and expressive.

PAYNTR Golf today announced the launch of its new Reserve Classic Collection, a premium lineup of performance golf shoes that blend modern innovation with classic styling. Headlined by the Reserve Classic Tour RS, the collection will roll out two additional models, the Reserve Classic RS and Reserve Classic SL. The Reserve Classic Tour RS is currently being worn in competition by PAYNTR Golf ambassador, Min Woo Lee, on the PGA TOUR, showcasing its elite-level performance credentials. Though not a signature shoe, Lee was instrumental in the development of the entire Reserve Classic Collection through various design phases and wear-testing stages.

On March 3, 2026, former Johnnie-O sales rep Evan Miller is teaming up with RepSpark to pull back the curtain on how he ended this “tournament pain.” The upcoming webinar, “How RepSpark’s Microsites Turn Spring Events Into Easy Revenue,” focuses on how Miller replaced manual back-and-forth emails and onsite manual labor with a digital strategy that captures orders before the first tee-off. This 45-minute webinar features a “boots on the ground” perspective on scaling event business without the overhead.

Golf Business Network (GBN) is excited to announce a new preferred vendor partnership with ForeTees, a leading provider of fully web-based club management software tailored specifically for private clubs. This collaboration brings GBN members exclusive benefits, including a 10% discount on setup fees, granting preferred access to ForeTees’ comprehensive, cloud-based platform designed to simplify club operations and elevate the member experience. ForeTees delivers a true all in one solution built for private clubs, seamlessly integrating golf, social, and fitness operations under one powerful system.

Shot Scope, the industry leader in golf performance tracking and data analytics, has released its Annual Golf Performance Report. The report is compiled from performance data collected throughout the 2025 golf season, delivering insight into how amateur golfers score and what separates golfers at different levels. Built using Shot Scope’s extensive on-course data, the report analyses over 870,000 rounds and upward of 74 million shots hit by amateur golfers in 124 countries worldwide, providing a truly global view of amateur golf performance.

GOLFZON, the world leader in simulator golf technology, today announced a new long-term partnership with Pebble Beach Company, one of the most historic and iconic golf resorts in the world. This partnership will incorporate GOLFZON’s cutting-edge technology into Pebble Beach Resorts’ globally renowned golf and hospitality experiences. The partnership, which will grow over time, launches with several new compelling player and guest-focused experiences.

Golf Business Network (GBN) is pleased to announce the continued partnership with E-Z-GO, the world’s leading manufacturer of golf carts and a trusted name in the golf industry for over 70 years. This enduring collaboration delivers exclusive value to GBN member clubs and their members through the innovative Fairway to Driveway Program. E-Z-GO is renowned for its high-quality, innovative golf carts that combine style, performance, and efficiency—designed to take riders seamlessly from driveway to fairway and beyond.

Golfmanager, the all-in-one software platform designed to fully digitalise the day-to-day operations of golf clubs, has further strengthened its leadership in Portugal with the addition of Monte Rei Golf & Country Club and San Lorenzo Golf Club to its growing international client portfolio. This latest milestone further cements Golfmanager’s position as the leading technology provider in the Portuguese golf industry, where it already commands a market share exceeding 70%, while deepening its presence in one of Southern Europe’s most prominent golfing destinations.

Bucknell Golf Club in Lewisburg, Pennsylvania is pleased to welcome Robert Birk as the club’s new general manager. Birk will oversee all elements of club operations including golf operations, agronomy, food and beverage, membership services, and sales and marketing for the university-affiliated facility. Birk brings 20 years of experience in golf and hospitality management to Bucknell Golf Club. Most recently, he served as general manager at Dauphin Highlands Golf Course, where he led daily operations and elevated the overall guest experience. 

Cutalong at Tributer Resort, a Reef Capital Partners development along the shores of Lake Anna in Central Virginia, has announced the hiring of Virginia native Ian Sikes as its new General Manager. An accomplished golf operator and hospitality leader, Sikes will now lead one of the state’s most ambitious luxury destination golf and residential developments.

Elite Grips, a prominent producer of advanced golf grips and the foremost Japanese grip brand, extends its congratulations to Thailand’s own Jeeno Thitikul for her remarkable achievement in winning the Honda LPGA Thailand tournament before an audience of family and friends. On Sunday at the Old Course of Siam Country Club in Pattaya, Thitikul, an Elite Grips ambassador, delivered a final round score of 68, concluding the tournament at 24-under par and securing victory by one stroke over her closest competitor.

1️⃣ Bettinardi Golf announced a new limited-edition collaboration with W.L. Weller, introducing a curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand.

2️⃣ SuperStroke announced the debut of its Zenergy TLT grip, designed exclusively for the rapidly growing number of zero-torque, lie-angle-balanced putters that have become popular with a wide range of golfers. 

3️⃣ Fairway Advisors, LLC, announced the successful sale of Apple Mountain Golf Resort. The buyer is Acorn Enterprises, a Section 17 Corporation of the Shingle Springs Band of Miwok Indians. 

4️⃣ Golf Genius and GOLFZON announced a new strategic partnership focused on advancing tournament and league experiences in the rapidly growing golf simulator market. Golf Genius is designated as the Official Tournament Management Solution for select GOLFZON competitive platforms, including the GOLFZON Tour. 

5️⃣ PAYNTR Golf announced the official signing of PGA TOUR standout Sam Burns as the brand’s newest ambassador, further strengthening its presence among the game’s elite players.