Tour Edge Golf, a leader in high-performance golf equipment for 40 years, introduces the all-new Exotics Mini Driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. The Exotics Mini combines a titanium face with a stainless-steel body to balance ball speed with stability and control, creating a versatile option at the top end of the bag. Designed for a wide range of players—from those seeking added confidence and control off the tee to accomplished golfers looking for a reliable option both off the tee and from the deck—the Mini adapts to varying course conditions with ease.

Just in time for peak golf season, Srixon is making it easier for every player to find their ball and stock up on it. From May 21 through June 21, golfers can take advantage of a Buy 2, Get 1 Free offer across the entire lineup of Srixon golf balls, reinforcing one simple truth: “It’s Good When It’s Srixon.” Whether chasing tour-level performance, all-around consistency, or maximum distance and durability, Srixon designs golf balls for every type of player. This promotion gives golfers the chance to play what fits their game best, now with added value built in.

Tour Edge Golf introduces the all-new Zero T Putter Series, a four-model lineup engineered with Zero Torque technology to promote a square face at impact and improve start-line consistency. Each model aligns the shaft axis through the putter’s center of gravity to reduce torque and resist face rotation throughout the stroke. High-MOI head designs further enhance stability, limiting twisting at impact and improving forgiveness and consistency. 

The National Golf Course Owners Association (NGCOA) announces that Greg Nathan, president and chief executive officer of the National Golf Foundation (NGF), will appear as the special guest on the next episode of Golf Business LIVE. Nathan will join host and NGCOA CEO Jay Karen on Tuesday, May 26, at 1:00 p.m. ET. The conversation will provide a timely post-National Golf Day industry reset, drawing on Nathan’s deep expertise to explore the current state of the golf economy, record-breaking participation growth across the U.S., the rapid evolution of off-course golf and how shifting demographics are shaping the game’s long-term future.

smbGOLF, the golf industry’s leading authority on digital hospitality, today published a comprehensive two-day recap of Google I/O 2026, offering golf course operators and technology developers a detailed breakdown of how this week’s artificial intelligence announcements will change the business of golf this summer and beyond. The full article, “Google I/O 2026: A Two-Day Conference That Will Reshape How Golf Courses Get Found, Booked, and Experienced,” is available here.

Uneekor, a global leader in golf simulation and performance technology, is expanding its QED Trade-In Program to include the brand’s new AI Studio lineup, its most complete training package to date. QED owners can now apply up to a $4,700 trade-in credit toward the EYE XR, EYE XO, or EYE XO2 AI Studio packages, giving customers more options to upgrade into Uneekor’s most complete AI-powered training environment. When the trade-in program launched in the fall of 2025, it gave QED owners a direct path to the EYE XR launch monitor.

Newly opened Five Iron Golf Fort Worth is celebrating its first month in the Near Southside with tournament-week experiences, watch parties, and special offers tied to the Charles Schwab Challenge at nearby Colonial Country Club, welcoming golf fans, visitors, and local residents during one of the biggest weeks in Texas golf. The opening marks Five Iron Golf’s first Texas location as the rapidly expanding indoor golf and entertainment brand continues growing across major markets throughout the U.S. and internationally.

Summit Golf Brands, home to B. Draddy and Zero Restriction, is proud to announce a new partnership with Coolmore, naming both brands Preferred Apparel Providers of one of the most prestigious organizations in thoroughbred racing and breeding. The agreement marks an exciting expansion for Summit Golf Brands into the world of horse racing. Headquartered in Tipperary, Ireland, Coolmore is widely regarded as the world’s preeminent thoroughbred breeding operation, with major international bases including Ashford Stud in Kentucky and significant operations in Australia.

Troon^®, the leader in providing golf and club-related leisure and hospitality services, has been selected to manage Wohali Golf Club in Coalville, Utah. Troon Privé, the private club division of Troon, will oversee club operations, agronomy, retail and membership sales and marketing. Wohali is a master-planned mountain community located 43 miles northeast of Salt Lake City and just minutes north of Park City. 

The field is starting to take shape as tournament officials announced today several early team commitments for the 2026 Dow Championship on June 8-14 at Midland Country Club and is the sole team-based event on the LPGA Tour. At Media Day in Midland on Tuesday, Tournament Director Wendy Traschen confirmed that the following teams will be competing.

Entries are now closed for the 2026 ShopRite LPGA powered by Wakefern, with the tournament boasting a world-class international field that features several of the world’s top-ranked players, past champions, major champions and players who are kick-starting their LPGA Tour careers. The ShopRite LPGA will take place Friday-Sunday, May 29-31 at Seaview Hotel and Golf Club in Galloway, N.J.

1️⃣ Srixon is unveiling a new campaign, “The Iron Standard.” Rooted in precision and guided by an uncompromising pursuit of performance, the campaign highlights the people and process that define Srixon’s craftsmanship, discipline, and engineering philosophy behind their acclaimed irons.

2️⃣ SkyGolf and GOLFTEC announced a strategic integration of SuperTags™, creating a unified performance platform that connects club data, swing capture, ball data for both off-course and on-course play for the first time in a seamless and scalable way.

3️⃣ The PGA of America has named Jason Soucy as Championship Director for the 2028 PGA Championship, which will be played May 18-21 at The Olympic Club (Lake Course) in San Francisco, California.

4️⃣ COBRA Golf introduced the limited-edition OPTM X VOLITION AMERICA driver. A portion of the proceeds from the OPTM X Volition America driver will go directly to the Folds of Honor Foundation.

5️⃣ Golf Genius announced three major innovations driven by its continued investment in research and development, including Golf Genius AI, a new AI-powered agent that enables golf operators to use natural language and voice commands to quickly complete time-sensitive tasks from any location using their mobile device.