COBRA Golf, a leader in golf club innovation, today introduced its newest collaboration with BinkyBro to create a limited-edition matching parent-and-child headwear capsule. Rooted in shared culture, creativity and a passion for getting families outside together, the hat collection bridges the gap between golf and youth lifestyle culture with an adventurous spirit. The Cobra x BinkyBro headwear collaboration features two new parent-and-child hat styles launching just in time for Father’s Day. Established in 2015, BinkyBro carved out its own niche within the youth headwear market, building a loyal following through thoughtfully designed products inspired by surf, snow and skate culture.

The Association of Golf Merchandisers (AGM) is pleased to announce that RepSpark, an AGM Vendor Partner since 2021, has elevated its commitment to the association from Gold to a Platinum-Level Vendor Partner. What began as a shared belief that the golf industry deserves better wholesale tools and stronger partnerships has grown into one of the most meaningful vendor relationships in the AGM community.

Programs fail to launch not because managers lack time, but because they lack an operational framework. The biggest mistake golf brands make is treating influencers like an outsourced, commission-only sales force. If you want pure sales, hire direct sales reps or run targeted digital ads. Ambassadors are built for culture and credibility, not rigid sales scripts. A successful golf program relies on three simple pillars.

The Make Golf Your Thing Grassroots Grants Program will distribute $500,000 to 69 organizations in 2026, bringing the program’s total investment in expanding access to golf nationwide to $3.5 million. Administered by the American Golf Industry Coalition and supported by industry partners, the program has awarded grants to 200 organizations since launching in 2021. This year’s funding cycle includes 13 first-time recipients and 56 returning organizations. The program helps expand access to golf by supporting initiatives that engage individuals from historically underrepresented communities.

The PGA of America today named Jeff Clennon Chief Commercial Officer and Paul Stephens Chief Financial Officer, strengthening the Association’s executive leadership team and supporting its long-term strategic priorities. Clennon and Stephens will report to Chief Executive Officer Terry Clark and will be based at the Home of the PGA of America in Frisco. Together, Clennon and Stephens will help advance the PGA of America’s focus on strengthening the value and impact of PGA of America Golf Professionals, growing the game, and elevating the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship, Senior PGA Championship and other marquee events.

Golf It Forward® is pleased to announce that in conjunction with the LPGA Foundation, 25 young ladies have each earned a $5,000 Marilynn Smith College Scholarship for 2026. This brings the total number of young women who have received a Marilynn Smith Scholarship to 325. Funds this year were provided by Golf It Forward, the LPGA Foundation, Daphne’s Headcovers, Dinan & Company, LLC, Pete & Jan Goebel, Thomas Quinlan, the Sandra Gal Foundation, Tori Totlis and the Waitkus Family.

Synergy Group Consulting, a strategic advisory firm specializing in sports, technology, design, and business development, announced the expansion of its team with the addition of an experienced industry professional while launching a newly enhanced website to better serve its growing global client base. To expand its operational expertise, Synergy Group has welcomed Dustin Simons as a Senior Consultant.

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the U.S. Women’s Open presented by Ally, held at The Riviera Country Club in Pacific Palisades, CA, was playing a Graphite Design Tour AD FI-6 Stiff-Flex wood shaft in her TaylorMade Qi4D Driver.  The champion claimed her 4^th major title and 19th LPGA career win after posting a 4-day score of 73, 67, 67, 69 for a total of 8 under par. Additionally, the winner of the PGA TOUR the Memorial Tournament presented by Workday, held in Muirfield Village Golf Club in Dublin, Ohio, was playing a Graphite Design Tour AD IZ-7 X-Stiff wood shaft in his Titleist TS2 #3 Fairway metal wood and a Graphite Design Tour AD IZ-8 X-Stiff wood shaft in his TaylorMade Qi4D #7 Fairway metal wood.

The American Family Insurance Championship, hosted by Steve Stricker, once again embraced its engaging team format, bringing a fresh and dynamic element to the PGA TOUR Champions schedule. This year, Darren Clarke—one-half of the 2025 winning duo—teamed up with Ben Crane to capture the 2026 championship title. In honor of their victory, each player was presented with a striking American Family Insurance Championship trophy

Softspikes has continued its dominant run across the global professional game after the winner of the U.S. Women’s Open trusted spikes underfoot to claim a dramatic major championship victory at Riviera Country Club. The world No. 1 delivered under pressure in California, closing with a final-round 69 to finish eight under par and secure a one-shot victory on one of the biggest stages in women’s golf. A crucial birdie on the par-five 17th hole proved decisive, before a composed par at the last completed a landmark win while wearing Nike golf shoes with Tornado spikes.

Omni Hotels & Resorts, the official hotel partner of the PGA TOUR and PGA of America, celebrates the conclusion of its second annual Omni Generation Cup held at its acclaimed golf resorts across the U.S. and culminating with the National Championship at Omni Barton Creek Resort & Spa (Austin, TX), May 29–31.

This Fourth of July weekend, as America marks its 250th anniversary, Horseshoe Bay Resort — part of the Crescent Hotels & Resorts Latitudes Collection — invites guests to celebrate this historic milestone where Texas Hill Country hospitality meets tradition. From July 2-5, the award-winning lakeside destination curates a lineup of classic Americana, featuring live entertainment, family-friendly activities and one of the region’s most anticipated fireworks displays over Lake Lyndon B. Johnson (Lake LBJ), with rates starting at $406 per night.

Al Zorah Golf & Yacht Club in Ajman, the UAE received the prestigious Gold Flag Award (for the third consecutive year) and was named 2025 Golf Membership Team of the Year at the 59club Middle East & Africa Service Excellence Awards, recognizing the club’s commitment to exceptional facilities and outstanding customer service. The Gold Flag Award is an international benchmark of excellence presented to golf and resort properties that deliver exceptional facilities and the highest standards of customer service.

Sweetens Cove Golf Club, the highly acclaimed nine-hole, cult-favorite golf destination just west of Chattanooga in South Pittsburg, Tennessee, has announced a property-wide expansion, including the groundbreaking of a new King Collins Dormer-designed 13-hole short course set to open in summer 2027. This new offering will connect and overlap with the existing King Collins-designed course, encouraging creative “cross-country” play.

Mountain Capital Partners (MCP), alongside affiliated fund Texas Capital Partners, today announced the forthcoming acquisition of The Arizona Hideaway Collection from the Allred Family – a portfolio of three landmark Arizona resort and golf destinations: Tubac Golf Resort & Spa, Sedona Golf Resort, and Rancho Mañana Golf Club. The acquisition broadens MCP’s year-round outdoor recreation footprint across the Southwest, bringing its Arizona golf portfolio to five courses.

Legends Golf Resort, a signature Myrtle Beach golf destination featuring five distinctive courses and immersive stay-and-play experiences, today announced The Piper, a compelling new par 3 course to enhance the resort’s guest experience and a first-of-its-kind standalone golf and entertainment amenity in the region. Designed by celebrated course architect Ken Baker and his team at Baker Golf Design, The Piper will open for play in late 2026, offering resort guests and local players a unique short-course experience rooted in Scottish heritage while creating a new social venue for connection, music and golf under the lights.

Tournament officials announced today that historic Wilshire Country Club will return to host the LPGA Tour at the JM Eagle LA Championship presented by Plastpro on April 12-18, 2027. The original host of the JM Eagle LA Championship and a longtime LPGA Tour host dating back to 2018, Wilshire Country Club recently completed a multi-million-dollar course restoration and comprehensive upgrade project that began in late 2024. The course restoration, managed by renowned course architect Kyle Philips, honors the integrity of Norman Macbeth’s vision by refreshing the grounds for the modern era while preserving the character that has defined Wilshire’s championship reputation for more than a century.

In this video, Frank Longabucco, PGA Certified Professional and Instructor at Keiser University College of Golf, demonstrates a practice method that will greatly improve your golf game by experimenting with changing clubs, changing targets, and changing trajectories. WATCH

Not sure which Srixon Z-STAR ball is right for your game? Tony Ruggiero walks you through all three models in the Z-STAR lineup so you can make the right choice before your next round. WATCH

There's no surprise that Artificial Intelligence continues to accelerate its influence in how things are being made. Golf is no exception. Watch this feature to see how it is creating a major change in the golf industry and how you will be buying your next set of golf clubs. WATCH