
NEWS
Dragon Golf Announces U.S. Patent for Innovative DragonSkin Golf Grip
Dragon Golf, a prominent leader in performance-driven golf grip technology, has officially been granted a United States patent for its innovative DragonSkin Grip, marking a significant milestone in the company’s continued growth and global development. The U.S. patent follows DragonSkin Grip’s patent registration in Japan, providing intellectual property protection for the technology in two of the world’s most influential golf markets.
Killer Golf Announces Affiliation With David Frost
Killer Golf, a Boise-based golf equipment brand developing modular, adjustable putters, today announced that it has created custom putter builds for David Frost, an elite putter and long-time member of the PGA Tour and PGA Champions Tour. Frost has been fine-tuning and using a Killer Putter since he was introduced to the brand in the early Spring of 2026.
Frost plans to use Killer Putters in the upcoming Portugal Invitational, July 31-August 2 and the Pure Insurance Championship September 18-20 in Pebble Beach, CA.

TOURNAMENTS
83rd Arizona Open Championship Set to Tee Off At Papago Golf Club on Monday, August 3rd
The 83rd Arizona Open Championship presented by PING tees off at Papago Golf Club in Phoenix at 7 a.m. on Monday, August 3rd with a champion crowned around 2 p.m. on Wednesday, August 5th. The 54-hole state open championship will have a field of 156 players made up of place-winners from the Arizona Open Championship qualifying events and those players exempt from qualifying. Administered by the Southwest Section PGA, the Arizona Open Championship dates back to 1937 and has been held annually since 1953.
Future Champions Golf and Super Lychee Announce Expanded Strategic Partnership to Launch 30 FCG Tour Events Across China
Future Champions Golf (FCG), one of the world’s premier junior golf organizations, is proud to announce a major expansion of its partnership with Super Lychee, bringing the FCG Tour to China through an ambitious new series of 30 FCG-sanctioned tournaments beginning in Fall 2026.
Arnold Palmer Invitational Presented by MasterCard Added to PGA Tour Championship Series
The Arnold Palmer Invitational presented by Mastercard announced today that Orlando’s signature sporting event will become part of the PGA TOUR Championship Series beginning in 2028, continuing a proud legacy of 48 years as the PGA TOUR enters an exciting era with a new competitive model. The full PGA TOUR schedule for 2028, when the PGA TOUR Championship Series debuts, will be announced at a later date.
2026 New Mexico Open Increases Purse to $137,000, Becoming One of America’s Highest-Paying State Open Championships
The 2026 New Mexico Open at Turtleback Mountain Golf & Resort, presented by New Mexico True, will increase its professional purse to $137,000, including a $30,000 first-place prize that represents a 50 percent increase over the $20,000 awarded to the tournament champion in 2025.
Andrew Fernandes walks off first APGA Tour victory with playoff eagle to win the APGA Michael Eaves Classic & Celebrity Pro-Am at TPC Louisiana
No other event on the Advocates Professional Golf Association (APGA) Tour mixes golf with glitz and glamor like the inaugural APGA Michael Eaves Classic & Celebrity Pro-Am. So it was quite fitting for Andrew Fernandes to capture his first title on the APGA Tour in such scintillating style. Fernandes emerged from a sudden-death playoff against Steve Kibare and Troy Taylor II.

BUSINESS
Toptracer Growth Accelerates Ahead of The Open at Royal Birkdale
Toptracer, the world’s number one range technology, saw significant growth in hours played and new range installations globally in the lead up to their largest activation ever at The Open Championship at Royal Birkdale. Toptracer’s north star metric at ranges around the world is hours played in their bays. Every Toptracer screen deployed globally was in use on average of 6 hours a day, every single day of 2025. Additionally, Toptracer saw a 29% increase in installations of their range technology across the globe compared to the first half of 2025.
Thor Guard and Rapid Risk Reduction (R3) Partner to Provide Full Safety Precautions and Assistance During High Heat Conditions
Thor Guard, the world’s leading lightning warning system, has announced it has partnered with Rapid Risk Reduction (R3) and its portable HEATbox to provide lifesaving tools to tend to victims and provide help prior to the arrival of emergency medical personnel. HEATBox’s proprietary video technology walks pro shop staff, course marshals, coaches, and facility employees through a step-by-step guide on how to recognize the signs of heat illness and respond correctly.
Wittek Golf’s 80th Anniversary August Sale
We have been celebrating 8 decades of supplying the golf course and driving range industry all year long, and now you can join us with a month-long celebration during August.
Take advantage of 20% discounts off of 4 of our newest and most innovative products:
EZ-CUTTER 3.0 Electric Hole Cutter
Wittek Pick N’ Go Greens Picker
Wittek BunkerBrush Box of 12
Wittek AlignIt Premium Tee Alignment Tape
August Education with the AGM: Marketing, Financial Strength, Operational Excellence, and Service Leadership
This August, the Association of Golf Merchandisers (AGM) continues to deliver timely, practical education designed to help golf retail professionals strengthen every aspect of their operation. From building an engaging social media presence and improving cash flow to refining purchase order processes and elevating the member experience, this month’s webinar lineup provides actionable strategies that support both day-to-day success and long-term growth. Attendees will gain valuable insights from industry experts on how to leverage social media as a powerful marketing and sales tool, uncover opportunities to improve financial performance through smarter business practices, and implement purchase order systems that enhance organization, inventory management, and vendor accountability. Full Schedule Here.
APGA Juneteenth Classic Awards honor and celebrate Pump family, Vincent Johnson, and Jenny Bethune for their support of the APGA Foundation and a shared mission to promote inclusivity in golf
The APGA Foundation introduced a new tradition of honoring those faithful to its cause during the 2026 APGA Juneteenth Classic Awards ceremony in presenting the Pump family (twins Dana and David Pump and Leah Pump) with the APGA Foundation Humanitarian Award, retired APGA Tour champion and APGA Hall of Famer Vincent Johnson with the APGA Foundation Career Achievement Award, and APGA Foundation Board member Jenny Bethune with the APGA Foundation Service Award.

APPAREL
Alma Mater Footwear Brings Joe Pavelski’s Wisconsin Roots to Lake Tahoe With Custom Beta
Alma Mater, the footwear company using innovation to create a profound impact in the golf community, is giving fans a look inside the process that put a piece of Wisconsin on the feet of defending champion and Alma Mater investor Joe Pavelski at this year’s American Century Championship. Pavelski returned to Edgewood Tahoe Golf Course earlier this month to defend his title, and he did it in a pair of custom golf shoes that are inspired by his Wisconsin roots.
BooYaa builds global growth platform from South African golf roots
South African apparel brand BooYaa is entering its next phase of international growth by expanding its presence in markets such as New Zealand and Mauritius, while continuing its evolution from a golf-led apparel business into a global premium lifestyle brand. The brand, which has grown from a South African startup into a business with a presence in 17 countries, says its next stage will be shaped by stronger systems, local market partners, and a product range designed to move beyond the course without losing the energy that built its following in golf.
📈 TRENDING
1️⃣ American Greens and The 500 Club announced a collab for an integrated “golfertainment” destination at The 500 Club on Lake Norman. The project will include a signature 18-hole putting course.
2️⃣ Miura Golf announced the launch of two new limited production left-handed irons: the LT-820 and the LC-930. Both offerings bear the company’s “small batch” designation
3️⃣ Uneekor announced the inaugural, a global online tournament open exclusively to Uneekor launch monitor owners. Starting August 17, the Uneekor Invitational, built in partnership with GSPro and SGT, brings competitive virtual golf to a global stage.
4️⃣ Arccos announced a partnership with Meta to deliver the competitive edge dedicated golfers demand via AI glasses.
5️⃣ Golf Pride unveils CP, the newest addition to the ultra-soft CP collection. CP provides the tackiness and softness that players have come to love.





