NEWS

Troon Acquires Bobby Jones Links

Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has acquired Bobby Jones Links, an Atlanta, Georgia-based club management company. Founded in 2000 with two clubs, Bobby Jones Links now manages 34 facilities in 13 states. Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively.

Puma Golf X Palm Tree Crew Drop New Summer Collection for ‘26

Longtime staff member Rickie Fowler and PUMA GOLF designers have combined forces once again with DJ Kygo and his Palm Tree Crew to create the latest, most relaxed PUMA x PTC collection to date. With hoodies, polos, caps, and a pair of Suede G spikeless shoes that bring a modern design approach with an exciting pop of color, the latest collection is sure to satisfy anyone looking for cool, stylish fits to finish off the summer season.

The new PTC drop is unique in that it largely replaces the tropical hues and designs typically associated with Palm Tree Crew with cool, white and black colorways that can work on or off the course equally well. And for those that want a vibrant splash of color, a stunning, pink and white hero polo fits the bill perfectly.   

 
 

BUSINESS

Midspring Sport Appoints Asa Harp as Chief Operating Officer of Wholesale

Midspring Sport is proud to announce the appointment of Asa Harp as the new Chief Operating Officer (COO) of Wholesale. Bringing over 15 years of leadership in the country club and hospitality industry, Harp will oversee the strategic direction and daily execution of all wholesale operations. Harp joins Midspring Sport with an extensive 25-year background in the golf industry, most recently serving as Merchandise Manager at The Quarry Golf Club. With a proven track record in P&L management, sales forecasting, data management and policy implementation, Harp has consistently delivered strong results. Notably, Harp is an expert in leveraging technology platforms and CRM tools to optimize processes and enhance organizational cohesion.

PGA Buying Summit Concludes at PGA Frisco Providing Successful Spring 2027 Apparel & Accessories Preview, Business Insights and Industry Connections

The 2026 PGA Buying Summit helped shape the future of golf retail after bringing together more than 1,000 PGA of America Golf Professionals, golf buyers, industry executives and exhibiting brands for four days of product discovery, professional education and business networking, July 26-29 at PGA Frisco. Now in its fourth year at PGA Frisco, the PGA Buying Summit continues to strengthen its presence as a summer destination for golf retail decision-makers, with continued growth in industry participation. This year’s Summit welcomed more than 1,000 golf industry professionals representing 45 U.S. states and 12 countries. More than 165 VIP buyers participated in the event, representing approximately $155 million in purchasing power and $337 million in retail sales.

First Tee, PGA TOUR Superstore bring 40 teens to Montana for 6th annual Leadership Summit

Youth development organization First Tee and longtime partner PGA TOUR Superstore are hosting the 2026 First Tee Leadership Summit at West Creek Ranch, welcoming 40 participants for two weeks of leadership development set against the backdrop of Paradise Valley in Montana. Now in its sixth year, the Leadership Summit pairs outdoor adventure with intentional reflection to foster personal growth. 

Peak Golf Season Is the Perfect Time for Putter Fitting

As the golf season reaches its peak, golfers are spending more time on the course than at any other point of the year. They’re looking for ways to lower their scores, gain confidence on the greens, and make smarter equipment decisions.  For coaches, club fitters, golf academies, and golf clubs, this creates the perfect opportunity to offer one of the most valuable services in golf: professional putter fitting. With SAM PuttLab, every fitting becomes an objective, data-driven experience that helps golfers understand exactly how their putter influences their performance.

GolfStatus and Dormie Network Open Nominations for the Sixth Annual Play It Forward Campaign

GolfStatus, Dormie Network, and Dormie Network Foundation are proud to announce the return of Play It Forward, an annual campaign celebrating the nonprofit organizations and charity golf events that are changing lives through the game of golf. Now in its sixth year, Play It Forward will award one deserving golf fundraiser with a $10,000 donation to help further its mission and expand its impact.

JT Auto Body and Restoration joins EXPO 2027 as sponsor

Jim Beatty, CEO of Jim Beatty Golf Ventures and founder of the African American Golf EXPO and Forum, announced that JT Auto Body and Restoration, headquartered in Omaha, Nebraska, has become a sponsor of EXPO 2027.  The EXPO is a series of community and educational events designed to inform and educate communities of color about the recreational, competitive, and business opportunities in the $102B golf Industry.  

 
 

WINNER’S BAG

Graphite Design Tour AD IZ Powers PGA TOUR Champions Portugal Invitational Winner

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions Portugal Invitational, held at The Els Club Vilamoura, in Vilamoura, Portugal played a Graphite Design driver shaft to capture his fourth PGA TOUR Champions victory this year. The champion played a Graphite Design Tour AD IZ-6 Stiff wood shaft in his Titleist TSR driver, posting impressive rounds of 64, 68, and 65 to finish at 19-under-par. He secured the championship by two strokes, adding another impressive victory to his outstanding season.

Nippon Shaft Player Wins AIG Women’s Open

A 23-year-old Japanese star used Nippon Shaft products to win the AIG Women’s Open in a two-hole playoff Sunday (Aug. 2) at Royal Lytham & St. Anne’s Golf Club in England. The champion used Nippon Shaft N.S.PRO 850GH steel shafts in her irons and N.S. PRO 950GH steel shafts in her wedges to shoot a 5-under par total 279 with rounds of 66-70-73-70. She parred both playoff holes while her opponent bogeyed the second to win her first major championship. She earned a first-place check of $1.5 million on a $10 million purse. She turned pro in 2021 and dominated the Japan LPGA in 2024.

 
 

COURSES

Elevate Your Golf Getaway at Orlando World Center Marriott

Discover the perfect blend of championship golf and world-class resort amenities at Orlando World Center Marriott, home to the acclaimed Hawk’s Landing Golf Club. Orlando World Center Marriott invites guests to relax and recharge with spacious accommodations, outstanding dining, resort-style pools, and the exceptional service that has made it one of Orlando’s premier golf destinations. It is the ideal escape for golfers looking to pair championship play with a luxury resort experience just minutes from the area’s top attractions.

2026 Principal® Charity Classic Raises A Record $10.8 Million For Youth-Focused Initiatives

The Principal® Charity Classic today announced the 2026 tournament generated a record $10.8 million for youth, marking the largest charitable contribution in tournament history. As Principal Financial Group® celebrates its 20th year as title sponsor, the tournament has now generated more than $83 million to support youth-focused initiatives since 2007.

 

PGA Tour: Manager, Player & Agent Communications

Manage Player & Agent Communications and assist with player and agent communications-related objectives and strategic planning. Provide year-round media and communications support to PGA TOUR players and agents, including media requests, brand-building strategies, player messaging and crisis comms. Work closely with Publicity, Player Relations, Player Partnerships and other internal teams to manage and strategize player engagement in media and content opportunities. APPLY

NOW HIRING: Independent Golf Sales Reps (1099 Position)

Spirit Jersey® Golf Has Arrived. Spirit Jersey® is one of the most recognized lifestyle brands in the world. From Walt Disney World and iconic resorts to major sporting events and destination retail, our signature silhouette has become a symbol of pride, connection, and unforgettable experiences.

Now we’re bringing that same energy to golf.

⛳ THIS ISN’T GOLF APPAREL. THIS IS GOLF LIFESTYLE.

🎯 WHO WE’RE LOOKING FOR

We’re seeking ambitious, relationship-driven professionals who thrive on winning business and building brands. APPLY

Commercial, Irrigation, and Golf Sales Account Executive – North Georgia

The Commercial, Irrigation, and Golf Sales Account Executive is responsible for achieving maximum sales and profitability through the acquisition of new business and the support of assigned accounts by seeking to understand the customers’ businesses, anticipating their future needs, and becoming their primary supplier. This is done in coordination with the Sales Coordinators and the Golf Irrigation sales team. APPLY

Palm Beach National - Golf Course Superintendent

The Golf Course Superintendent is responsible for leading the golf course maintenance operation and managing the golf course and grounds. This position will lead all agronomic programs and practices to ensure consistent conditions align with standards for the facility and customer. Additionally, as an integral part of the management team, this position acts as a representative of the company while promoting the values of the organization. APPLY