NEWS

2027 PGA Show to Help Drive Golf Forward with New Event Enhancements

The 2027 PGA Show will introduce new experiences and expanded investments across product discovery, professional development and industry connections when golf’s annual global business gathering returns January 26-29 to the Orange County Convention Center in Orlando. More than 1,150 brands and 30,000+ PGA of America Golf Professionals, business leaders and industry participants from around the world are expected for the 74th edition of the PGA Show.

TRUE Linkswear Relocates Headquarters to Oakbrook Golf Club

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, has relocated its headquarters to Oakbrook Golf Club in Lakewood, Washington — the public golf course TRUE’s co-founders purchased in 2012. The move follows a Phase 1 renovation of Oakbrook’s clubhouse and brings TRUE’s headquarters together with the course’s pro shop, a new restaurant, and a content studio, turning Oakbrook into a single destination where product innovation, golf culture, and community now intersect. The TRUE team is using the new energy from the move to Oakbrook to fuel its creativity for its 2027 footwear and apparel releases. Building off the success of its OG, ALL DAY, ULTIMATE PERFORMANCE (LUX2) footwear lines, the brand launched its hit ANTIGRAVITY platform with the releases of the Antigravity, the Antigravity Pro and Antigravity Leather.


BUSINESS

Starting Today MasterCard Cardholders Will Gain Early, Exclusive Access to Tickets and Upgraded Fan Experiences for the 2027 Arnold Palmer Invitational

Tickets and upgraded experiences for Central Florida’s premier sporting event, the Arnold Palmer Invitational presented by Mastercard, to be held March 18–21, 2027, at Arnold Palmer’s Bay Hill Club & Lodge, are now on sale exclusively for Mastercard cardholders. The exclusive presale begins today, a date that would have marked Arnold Palmer’s 97th birthday.  Tickets for the general public will be available beginning in one week, on Thursday, Sept. 17.

Surface Sunscreen Joins RepSpark to Bring Active Sun Protection to Golf Retail

Surface Sunscreen, a Southern California sun care brand built for active, outdoor lifestyles, is available to order on RepSpark, the golf industry’s leading B2B wholesale e-commerce platform. As part of the Catapult Brand Group portfolio, Surface Sunscreen on RepSpark gives retailers a streamlined, digital-first way to discover and order its collection. Pro shops, clubs, and specialty retailers will now have an ordering experience backed by accurate available inventory and the operational infrastructure of the broader Catapult and RepSpark partnership.

Invited Foundation Expands Scholarship Investment to More Than $260,000 for 2026 Invited Scholars

The Invited Foundation today announced the recipients of its 2026 Invited Scholars Program, awarding more than $260,000 in scholarships to Invited employees and their children. The expanded investment reflects the Foundation’s growing commitment to supporting higher education and creating meaningful opportunities for the families who make Invited exceptional.


COURSES

Proven Tech, Expanded Reach: Roosendaal Flourishes with Inrange®

Months after upgrading its technology, the venue continues to boost revenue and drive engagement under its refreshed identity, Golf and Relax. Golfcenter Roosendaal is celebrating a sustained shift in business performance and brand identity several months after transitioning its facility to Inrange® Golf technology. Having moved away from their previous provider, the venue has built strong momentum and successfully established its expanded identity as Golf and Relax.

2026 New Mexico Open Goes Live on YouTube, Facebook, Instagram and Connected TV Sept. 14-16

Golf fans worldwide can watch the 2026 New Mexico Open at Turtleback Mountain Golf & Resort live Sept. 14-16 as one of the strongest fields in the championship’s 72-year history competes for a record $137,000 purse. The tournament will stream free on YouTube, Facebook and Instagram and on Connected TV through Nexstar-owned KRQE in Albuquerque and KTSM in El Paso. Four-time PGA TOUR winner and NBC Sports and Golf Channel analyst Notah Begay III will join veteran sports broadcast

G/FORE Announces Exclusive Pop-Up Experience at Pebble Beach Resorts

Luxury lifestyle brand and golf footwear innovator G/FORE is bringing its distinctive perspective on modern golf to one of the sport’s most legendary destinations with an exclusive pop-up at Pebble Beach Resorts, launching today, September 5, 2026, through November 22, 2026. Set within one of golf’s most iconic settings, the pop-up celebrates the intersection of performance, design, and modern golf culture through a thoughtfully curated retail experience.

Bank of Utah Championship Trophy Tour Focuses on What Makes a Champion

The Bank of Utah Championship Trophy Tour presented by SkyWest, Inc. traveled across Utah Sept. 8-10, celebrating the people and organizations making a difference in their communities as the state prepares for the return of PGA TOUR golf to Black Desert Resort Oct. 1-4. Hosted by Black Desert Resort and Bank of Utah, the multi-day tour centered around a simple question: “What makes a champion?

Heritage Golf Group Acquires Old Natchez Country Club in Franklin, Tennessee

Heritage Golf Group, one of the fastest-growing owners and operators of golf and country clubs in the United States, has announced the acquisition of Old Natchez Country Club in Franklin, Tennessee. The acquisition expands Heritage’s presence in Tennessee and establishes the company in the greater Nashville market. Located in Williamson County between Franklin and Brentwood, Old Natchez Country Club has served the Middle Tennessee community for more than a century.

 

PEOPLE

Youth on Course Expands Development Team with Key Appointments

Youth on Course, the nonprofit organization providing youth with access to life-changing opportunities through golf, today announced the addition of two key leaders to its philanthropy team: Drake Sacenti as Director of Development and Johanna Clark as Senior Director of Development.

Junior Presidents Cup Teams Finalized for 2026 Competition

The Presidents Cup and American Junior Golf Association (AJGA) announced today the final teams for the 2026 Junior Presidents Cup, with the event’s fifth edition set to tee off on Sept. 19 at Medinah Country Club on a special routing of Course No. 1 and Course No. 2. The event takes place just days before the 2026 Presidents Cup begins play on Course No. 3 at Medinah Country Club. The 12th and final Junior Presidents Cup player for the U.S. Team was finalized as of Sept. 10, with Brady Barnum of Dublin, Ohio, earning the final spot.

 

 

📈 TRENDING

1️⃣ Tour Edge Golf announced its all-new Exotics Milled Wedge Series. The new line delivers total control of contact, flight and spin while optimizing bounce profile for golfers based on their swing profile and course conditions. The Exotics Milled Wedge Series will be available on Sept. 14.

2️⃣ Wilson Golf has expanded its acclaimed INFINITE™ Zero Torque putter lineup with the launch of two new women’s models – ‘The 606’ and ‘Lakeview’ – bringing the proven stability and consistency of its Zero Torque technology to dedicated 33-inch configurations.

3️⃣ The National High School Golf Association has announced iWanamaker as its Official Scoring and Rankings Partner in an effort to streamline competitive data and expand resources for student-athletes across the high school golf ecosystem.

4️⃣ The Best Logos in Golf, a new four-color, 256-page book from Back9 Press, celebrates the game’s most meaningful and visually compelling club emblems through an exclusive ranking of the top 100.

5️⃣ Hireko Golf announced the expansion of our Acer Golf SR1 Series with the introduction of the new Acer SR1 Titanium Mini Driver. Designed as a compact alternative to the traditional oversized driver, the SR1 Mini Driver.