NEWS

Tour Edge Expands Commitment to the Future of the Game Through New NXXT Golf Partnership

Tour Edge Golf, a leader in high-performance golf equipment for 40 years, announced a new partnership with NXXT Golf that makes the Tour Edge Exotics golf ball the exclusive Official Golf Ball across the NXXT Faldo Junior Tour and NXXT Women’s Pro Tour.

The partnership gives Tour Edge an opportunity to support the next generation of competitive golfers while expanding the presence of its Exotics golf ball in tournament environments throughout the NXXT season.

TRUE Linkswear Expands the OG Family with its First Lifestyle Zero-Drop Shoe

TRUE Linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces the OG Cush Premium, a new lifestyle-forward shoe built on the brand’s popular OG Cush platform. The new model is a benchmark for TRUE: the first casual, lifestyle shoe the brand has ever made with a zero-drop construction. The original OG Cush was TRUE’s first major redesign of its iconic OG platform and quickly became a consumer favorite, thanks to its combination of zero-drop geometry, a wide toe box, and elevated cushioning.

 
 

WINNER’S BAG

Winner of PGA PURE Insurance Championship Played with Graphite Design Tour AD Shaft

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions PURE Insurance Championship, held at Pebble Beach Golf Links in Pebble Beach, California, played a Graphite Design Tour AD shaft en route to capturing his sixth PGA TOUR Champions victory of the season. The champion played a Graphite Design Tour AD IZ-6 X-Stiff wood shaft in his Titleist TSR driver, posting rounds of 69, 68, and 65 to finish at 14-under-par. He secured the championship by two strokes, adding another impressive victory to an outstanding season. See also JGTO ANA Open.

J.J. Spaun Surges Late to Capture BMW PGA Championship Title

Srixon’s J.J. Spaun delivered a fiery closing stretch on Sunday to capture the BMW PGA Championship at Wentworth Club, securing his second victory of the 2026 season and first Rolex Series win of his career. Making his debut appearance at the prestigious event, Spaun finished at 17-under-par after birdieing four of his final five holes to claim one of the DP World Tour’s most coveted titles.

SuperStroke Congratulates Jacob Bridgeman on Second Career Win at the Biltmore Championship Asheville

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 26-year-old South Carolina native and 2026 U.S. Presidents Cup team member Jacob Bridgeman on earning his second career PGA TOUR victory at the Biltmore Championship Asheville. Firing rounds of 66-67-64-61, Bridgeman surged to a two-stroke win with a 26-under-par, making the most of his first start of the Fall Season.

Naomi Raymundo of First Tee – Monterey County and Charlie Haney of First Tee – Manhattan Win Pro-Junior Titles at 2026 PURE Insurance Championship

After a week of exciting competition and personal growth, Naomi Raymundo of Salinas, California, and Charlie Haney of Manhattan, Kansas, are the junior winners of the 2026 PURE Insurance Championship Impacting First Tee, an official PGA Tour Champions event, which concluded Sunday at Pebble Beach. Both junior winners came from behind to claim victory. Raymundo and Cink recorded a final round 64 to finish 18-under for the tournament. 

COURSES

Terre Blanche Golf Academy Continues Its Commitment To Developing The Stars Of Tomorrow

Terre Blanche Hotel Spa Golf Resort in Provence, France continues to build one of the world’s leading pathways for elite golf, with its Golf Academy delivering great success in 2026 – including a French National Championship title. The European Tour Destination’s Golf Academy trains 67 junior golfers aged 6 to 16 at the Albatros Golf Performance Center, a 64-bay, two-level facility featuring a Toptracer area, four outdoor putting greens, a putting lab and the Callaway High Performance Center for custom fitting.

Stay, Play & Win at the 6th Sheraton Mallorca Golf Tournament

Make your next golf escape one to remember at the Sheraton Mallorca Arabella Golf Hotel, where an unforgettable weekend of golf, dining, and competition awaits in the heart of Mallorca. From November 28–30, stay at one of Europe’s renowned golf hotels and take part in the 6th Sheraton Mallorca Golf Tournament on November 29 at the spectacular Golf Son Vida. Packages start at €700 for two and include two nights’ accommodation, breakfast, tournament entry, lunch, and the tournament prize-giving.

PEOPLE

Volleybird Builds Out C-Suite with Three Sports Industry Executives

Volleybird, the sport discovery company behind subscription boxes for tennis, pickleball, padel, and golf, today announced three additions to its team: Tim Bainton, Mike Knowles and Denny Mazur. The hires strengthen Volleybird’s leadership bench as the company, founded by athletes Tracy Thomas and Cassandra Toroian, enters a period of accelerated growth and product expansion. Volleybird is a premium sport discovery company serving tennis, pickleball, padel, and golf players across North America. Founded by athletes Tracy Thomas and Cassandra Toroian, Volleybird hunts down the gear, apparel, and lifestyle products that most players would never find on their own, from established brands to emerging makers redefining the sport. Volleybird

Gary and Vivienne Player Foundation USA Announces October 2 Ribbon Cutting for First Player Academy of Excellence

The Gary and Vivienne Player Foundation USA will celebrate the launch of its first Player Academy of Excellence (PLAE) with a ribbon-cutting ceremony Friday, October 2, 2026, at noon at Northeast Community Propel Academy in Philadelphia. The event will introduce the Foundation’s flagship U.S. youth-development initiative, created to help underserved young people build academic skills, confidence and a sense of belonging.

Eric Cogorno Announced as New Co-Host of Golfpass’ Popular ‘School of Golf’ Instruction Series

GolfPass today announced nationally recognized golf instructor Eric Cogorno as the new co-host of School of Golf, the popular long-running instruction series, alongside Blair O’Neal. Cogorno, who follows legendary instructor Martin Hall as School of Golf co-host after Hall retired in 2025 following 430 episodes of School of Golf, has built one of golf instruction’s most dynamic modern platforms by making high-level coaching clear, practical, and accessible to players everywhere. A lifelong golfer from Pennsylvania’s Lehigh Valley, Cogorno has blended years of hands-on teaching experience with a digital-first approach that has helped hundreds of thousands of golfers better understand – and improve – their games.

Two KW88 Gift Award Recipients Enter Season Finale in Hunt for LPGA Tour Cards

Two recipients of the KW88 Gift Award will enter the final tournament of the Epson Tour season firmly in the hunt for 2027 LPGA Tour membership. Following the Murphy USA El Dorado Shootout, Samantha Wagner is No. 16 and Christine Wang is No. 17 in the Race for the Card, according to Epson Tour standings as of September 21. The top 15 players at the conclusion of the season earn LPGA Tour membership for 2027.

BUSINESS

Golf Channel Surrounds PGA Tour’s Presidents Cup With Live Tournament and Studio News Coverage This Week

Golf Channel presents more than 100 hours of the PGA Tour’s Presidents Cup this week, including live and encore tournament and studio news coverage, beginning with Live From the Presidents Cup today at 4 p.m. ET. The biennial team competition will pit the United States’ top PGA Tour players against a star-studded International Team at Medinah Country Club in Chicago this week.

Adaptive Path Planning for Golf Ball Picking Robots: Improving Efficiency and Safety

Golf driving ranges are constantly changing environments. The number and location of golf balls on the field can vary throughout the day depending on player activity, practice patterns, and operating conditions. At the same time, golfers, golf carts, maintenance teams, and temporary equipment may enter the working area and affect how robots can move safely. For a robotic golf ball picker, following a fixed route is often not enough. Adaptive path planning is the ability of a robotic golf ball picker to adjust its route based on golf ball distribution, its current position, obstacles, and other operating conditions.

AVA Golf’s First Sponsored Athlete Sets Two Personal Records During Short-Term Player Improvement Case Study

AVA Golf™, the first platform designed to transform golf performance data into a personalized improvement plan, is documenting the real-world impact of its platform through its first sponsored athlete and short-term player improvement case study. Beginning in July, Klips used AVA Golf while competing across Kentucky, Ohio, Indiana and North Carolina. The platform analyzed her performance data and translated it into personalized visualizations and short instructional videos designed around her game.

PGO Fall Conference to Feature Technology & AI Town Hall for Pennsylvania Golf Course Operators

The Pennsylvania Golf Course Owners Association (PGO) will hold its Fall Conference October 5–6, 2026, at Out Door Country Club in York, Pa. The two-day event includes the Crystal Cup golf outing, the PGO Annual Dinner, a keynote presentation, and two Master Minds sessions. The sessions will be an open town hall hosted by Mike Hendrix, founder and president of smbGOLF and technology advisor to the PGOThroughout the session, Hendrix will share real examples from golf courses across Pennsylvania and neighboring states that show what is working well in the industry, and how operators can shift existing technology dollars toward a stronger return on investment.

Association of Golf Merchandisers Opens Registration for 2027 AGM Retail Conference

The Association of Golf Merchandisers (AGM) has opened registration for the 2027 AGM Retail Conference, taking place Tuesday, January 26, 2027, at the Orange County Convention Center in Orlando, Florida. Held as part of the 2027 PGA Show in Orlando, the AGM Retail Conference brings golf retail professionals together for a focused day of ideas, conversations, and practical takeaways you can bring back to your shop. The conference features three retail learning tracks — Merchandising, Marketing and Management — allowing attendees to choose the sessions most relevant to their roles and move between tracks throughout the day.


1 Golf Launches AI-Powered Website Builder Designed Specifically for Golf Courses

1 Golf, the only golf course owner technology co-op, today announced the launch of its AI-powered Website Builder, a module created specifically to help golf courses build, manage and publish professional websites without relying on a traditional web agency or separate hosting account. The Website Builder can start generating a complete website from a plain-English description including using an existing course website as a starting point. It can bring over course information, logos, photos, brand colors and fonts, then organize that content inside a golf-specific template that operators can edit visually.

Future Champions Golf and Pro1Putt Expand Partnership in Germany

Future Champions Golf (FCG) and Pro1Putt are excited to announce an expanded partnership designed to create even more opportunities for junior golfers throughout Germany and strengthen the pathway from European junior golf to international competition and U.S. college golf. As part of the enhanced partnership, Pro1Putt will host an official qualifying event in Germany for the 2027 FCG Callaway World Championship.

 

Senior Manager, Business Development Corporate Partnerships

This role is responsible for generating new partnership revenue through the identification, cultivation, development and execution of corporate partnership opportunities, including Official Marketing Partnerships (OMP), Title Sponsorships and other commercial partnerships. This position manages prospective partner opportunities throughout the sales process, builds relationships with key decision-makers and develops customized solutions across the PGA Tour’s sponsorship, media, digital, hospitality and event platforms. APPLY

Golf Jobs – Sales Reps Needed

NGSA three golf-industry sales opportunities: AndersonOrd Life Leisure Apparel is seeking a company sales representative with a $65,000 annual salary plus commission, bonuses, travel, sample support, and trade-show participation; The Green Needle (GreeNeedle) is looking for independent sales representatives to sell its golf accessory designed to hold clubs and other gear off the ground, offering a 20% commission on gross sales; and Solbari UPF Apparel is expanding its U.S. golf sales network, particularly across Sun Belt markets, with representatives selling premium UPF 50+ sun-protective apparel to golf shops and green-grass retailers.. APPLY

URSROBOT - Sales Representative, California

URSROBOT, Inc. is a leading force in the world of robotics, specializing in Automated Mobile Robots (AMR) that redefine the way we interact with technology. Founded in 2019 in Taiwan, we take pride in our trailblazing approach to technological advancement. Our Research and Development Team boasts over 20 years of collective experience in developing smart devices, IoT solutions, communications and serving as a consumer electronics system integrator. This wealth of expertise positions us as a key player in shaping the future of robotics. We established the brand NEXMOW, the world's first GPS wireless robot lawn mower. APPLY

Golf Course Superintendent - Star Farm Golf Resort

Star Farms Golf Resort and Signature One Management Services are seeking a highly skilled and motivated Golf Course Superintendent to oversee all aspects of golf course maintenance and grounds operations. The ideal candidate will provide exceptional playing conditions and overall property appearance by implementing advanced agronomic programs. Star Farms is a new golf and community construction project located in Northport, Florida. The Forestar group is the owner and developer of the property. The project is currently in the early mass excavation phase with golf construction starting this fall. APPLY