
NEWS
True Spec’s Retro Rebuild: Callaway Big Bertha
In Episode 4 of Retro Rebuild, True Spec takes on the legendary Callaway Big Bertha Driver. The team starts by collecting baseline launch monitor data with the original build, then heads into the shop to install a Fujikura Ventus Blue 7-X shaft before putting it back to the test. WATCH
Dream Putt Opens Early Access, Bringing Immersive Putting to Meta Quest 3 and 3S
Jeffrey David Golf, LLC has opened Early Access to Dream Putt for Meta Quest 3 and 3S, bringing greens from more than 100 championship courses into any room. Players putt with their own putter and a real golf ball. The headset’s passthrough cameras track the ball off the putter face, and then a virtual ball takes over and finishes the putt on the green’s real topography.

BUSINESS
Inrange Gets Behind the Golf Course Association of Europe
Inrange, the ball-tracking technology company behind almost 100 driving ranges worldwide, is backing the Golf Course Association of Europe (GCAE) and its work to build stronger golf businesses across the continent. Inrange will sponsor and speak at the GCAE European Golf Business Conference 2026, taking place in Vilamoura, Portugal, from 11 to 13 November.
Science&Motion Sets the Pace in Asia
A strong turnout, intensive learning, and enthusiastic feedback: the SAM Putting Instructor Level 1 and Level 2 Certifications in Beijing on October 19–20 reinforced Science & Motion’s position as a leader in putting analysis, coaching, and training technology in Asia. The certifications connected the science of putting with the decisions coaches make every day. Participants explored how to interpret SAM PuttLab data, understand the relationships between stroke parameters, and translate their findings into targeted training.
Shade Headwear Rolls Out Its 2027 Premium Custom Private-Label Headwear Collection
Shade Headwear industry leading innovator and only premium, truly custom, private label headwear supplier unveils its latest custom headwear offering for 2027. The 2027 Collection pushes the boundaries of applique innovation, customization options, specialty printing and performance. Shade’s new headwear offering showcases premium performance fabrics, new and updated fit profiles and innovative customization options, some of which are only available from Shade Headwear.
Future Champions Golf Expands Longstanding Partnership with GPS Junior Tour in Thailand, Creating New Pathways to the 2027 FCG Callaway World Championship and Inaugural FCG Global Games
Future Champions Golf (FCG), one of the world’s leading junior golf tournament organizations, is excited to announce the expansion of its ongoing international partnership with GPS Junior Tour in Thailand, further strengthening FCG’s rapidly growing global network of junior golf organizations. Building upon an established relationship, the expanded partnership will provide talented junior golfers throughout Thailand with additional opportunities to qualify for two of FCG’s premier international championships in 2027, while also introducing innovative college golf recruiting technology through Campus.

PEOPLE
VisionTroy Names Eric Slack, CCM, PGA, Strategic Advisor, Club Development
VisionTroy, an AI-powered operational platform designed for private clubs, has announced the appointment of Eric Slack, CCM, PGA, as Strategic Advisor, Club Development. With more than 25 years of experience in golf and hospitality, including General Manager and Director of Golf positions at Top 100 clubs, Slack brings an extensive understanding of private club operations and the relationships that drive the industry.
One More Roll Golf Media Launches Searchable Archive of Brendon Elliott’s Golf Writing
One More Roll Golf Media has launched The Writing Archive, a searchable online catalog bringing together the published work of golf writer and PGA Professional Brendon Elliott. The growing collection currently includes 2,800 recorded article links, alongside 43 recovery records documenting older work whose final article links remain unresolved.
I GOT THIS Foundation Launches Nationwide Online Auction to Expand Inclusive Golf Opportunities
The I GOT THIS Foundation® is inviting golf fans, travelers and supporters of inclusion to bid big—and make an even bigger difference—during its nationwide online silent auction. Proceeds help sustain and grow programs like I GOT THIS Discovery Golf Clinics and Golf Camps that provide professional golf instruction and playing opportunities for people with Down syndrome and other intellectual disabilities. Last year’s auction raised just over $14,000. This year, the foundation aims to reach $20,000 with help from bidders nationwide.
Bidding Now Open: Hudson Zhang Offers Original Bethpage Black Painting, Signed Book and Private Studio Visit in AJGA Foundation Auction
Internationally exhibited golf landscape artist Hudson Shaoxia Zhang is bringing together fine art, golf history and a personal collector experience in support of the next generation of golfers through the American Junior Golf Association (AJGA) Foundation Auction. Opening Monday, October 26, at 6 a.m. EDT, the auction features an exclusive offering centered on Zhang’s original painting, Tribute to Rory McIlroy II, inspired by Bethpage Black Golf Course in Farmingdale, New York.
One More Roll Golf Media Launches “Different Lies” and “The Arena Game”
One More Roll Golf Media will launch two original video programs, Different Lies and The Arena Game, the week of October 26, 2026. Presented in conjunction with Athlon Sports, both shows feature Brendon Elliott, PGA, and Jacksonville University golfer Bretton Mackiewicz, bringing two generations’ perspectives to the people, stories and decisions shaping golf.

COURSES
Vilamoura Celebrates Triple Success at the World Travel Awards 2026
Vilamoura’s reputation as one of Europe’s leading lifestyle destinations has been further strengthened following international recognition at the World Travel Awards 2026. Two properties managed by DETAILS – Hospitality, Sports & Leisure collected three titles between them as the winners were revealed at the World Travel Awards Europe Gala Ceremony on Saturday at Hyatt Regency Kotor Bay Resort, Montenegro, where the Algarve was also named Europe’s Leading Beach Destination.
Tickets Now on Sale for New-Look 2027 Sony Championship Hawaiʻi at Waiʻalae Country Club
Tickets are now on sale for the newly named Sony Championship Hawaiʻi, which will be held January 11-16, 2027, at Waiʻalae Country Club. The new PGA Tour Champions event will feature 78 golf professionals, competing for a $3 million purse. Tickets start from $30 for Wednesday’s Pro-Am and $40 on tournament days.
CALENDAR
Nov 8-11: IAGA Annual Conference, Orlando
Nov 9-11: GBN Leadership Summit - Pinehurst, NC
Nov 17-19: Golf Business Canada - Victoria, BC
Jan 18-21: GCSAA Conference - New Orleans, LA
Jan 20-22: BIGGA Turf Management Exhibition, Harrogate, England
Jan 25-27: Golf Business Conference 2027 - Orlando, FL
Jan 26-29: PGA SHOW - Orlando, FL
Feb 7-11: CMAA World Conference - Chicago,Il
March 12-13: British Golf Show Scotland - Errol Airfield, Perth
April 5-7: Asia Golf Tourism Convention - Thailand
May 3-5: National Golf Day - Washington, D.C.





