Golf can be beautiful. It can also be really, really ugly. The shank into the woods. The three-putt. The drive that somehow finds the other fairway. The round where nothing works, except the laughs, the people you’re playing with and the realization that you’re still lucky enough to be out there. That’s the golfer Ugly Rabbit Golf was built for.

The new golf apparel and lifestyle brand founded by Tim Havens, Chief Brand Officer and Brian Darling, CEO, officially launched its online shop September 27, following the inaugural Ugly Rabbit Golf Outing at Morrison Lake Golf Club in Saranac, Michigan, on September 26. The inaugural outing brought 32 golfers together for an afternoon that offered a fitting introduction to the brand itself: good golf was welcome, but a good time was the priority. Its philosophy fits comfortably into four words: Play Ugly. Have Fun.

Club Champion, the globe’s leading custom golf club fitter, is taking its expertise to golf’s biggest stage through its relationship with Scott E.G. Golf, bringing Club Champion services and SST PURE (shaft analysis technology that identifies the most stable orientation for each club before installation) technology directly to the PGA Tour. For Club Champion founder Nick Sherburne, the move represents much more than a Tour presence. It brings the Club Champion story full circle.

The British and International Golf Greenkeepers Association (BIGGA) is launching a new women’s network to help women working across the golf and turf industries build confidence, develop professional relationships and support one another throughout their careers. The BIGGA Elevates Women’s Network will begin with a five-session pilot program led by qualified life and business coach and experienced facilitator Miriam Mooney. Running from September 2026 to January 2027, the network will bring together a cohort of up to 20 women for a series of two-hour online sessions.

CourseRev.ai will natively surface Pin Vision’s pace-of-play analytics within its redesigned Dashboard V2. This equips course managers, operators, and Multi-Course Operators (MCOs) with a single interface to monitor tee sheet density, analyze on-course movement, and identify bottlenecks in real time. The partnership extends into Teemeup.ai—the recently launched, invitation-only AI Golf Assistant powered by CourseRev.ai. Teemeup.ai functions as a conversational AI caddie (“Bob”) that coordinates tee times, tracks preferences, and surfaces course intelligence. With Pin Vision data onboarded, Teemeup.ai will provide golfers with real-time pin locations and on-course flow insights directly inside their chat interface.

1 Golf, the only golf course owner technology co-op, today announced the launch of its AI-powered Website Builder, a module created specifically to help golf courses build, manage, and publish professional websites without relying on a traditional web agency or separate hosting account. The Website Builder can start generating a complete website from a plain-English description, including using an existing course website as a starting point. 

The Pennsylvania Golf Course Owners Association (PGO) will hold its Fall Conference October 5–6, 2026, at Out Door Country Club in York, Pa. The two-day event includes the Crystal Cup golf outing, the PGO Annual Dinner, a keynote presentation, and two Master Minds sessions. Master Minds #1: Technology & AI takes place Tuesday, October 6, at 11:00 a.m. The session will be an open town hall hosted by Mike Hendrix, founder and president of smbGOLF and technology advisor to the PGO.

IMG and Hann Reserve have announced an expanded strategic partnership, building on a successful collaboration that began during the resort’s pre-opening phase and has helped establish Hann Reserve as one of Asia’s most exciting new luxury golf destinations. The strengthened relationship reflects a shared commitment to positioning Hann Reserve among the world’s leading golf and lifestyle resorts. As the exclusive development partner of the PGA of America in the Philippines, Hann Reserve is advancing its vision of creating a world-class destination that combines exceptional golf, hospitality and real estate.

Autumn is an exceptional time to experience the fairways and flavors of Tuscany at Argentario Golf & Wellness Resort, Autograph Collection. Set among the rolling hills of the Maremma, the resort is home to the PGA National Italy golf course, offering a memorable round surrounded by Mediterranean landscapes and the natural beauty of the Tuscan coast.

Escape to the beauty of the California desert at JW Marriott Desert Springs Resort & Spa, where championship golf, luxurious amenities, and stunning surroundings create the perfect golf getaway. Elevate your game on two iconic championship golf courses, surrounded by sweeping desert landscapes and the distinctive beauty of Palm Desert.