KBS delivered another victory on the PGA Tour this weekend at the 2026 Truist Championship, as the winner leaned on the consistency and performance of KBS throughout the bag to secure the title against one of the strongest fields of the season. Gaming KBS Tour shafts 130 X in his Ping irons, the champion showcased elite-level ball striking all week long with precise distance control, penetrating trajectory, and exceptional feel under pressure. 

Bridgestone Golf, the #1 Ball-Fitter in Golf, secured victories across three major Tours in one weekend, including the PGA TOUR (OneFlight Myrtle Beach Classic) with Brandt Snedeker, LIV Golf (LIV Golf Virginia), and PGA TOUR Champions, where Boo Weekley won the Insperity Invitational. The sweep reinforces the Tour-proven performance of the 2026 TOUR B family across various professional circuits, course conditions and playing styles.

Original Penguin®, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Kristoffer Reitan on capturing his first PGA TOUR victory at the Truist Championship. The breakthrough win marks a career-defining milestone for Reitan and cements his arrival among the game’s rising international stars. Throughout the tournament, Reitan sported looks from Original Penguin’s 2026 Spring golf collection, blending modern performance technology with the brand’s signature style and comfort. 

SuperStroke congratulates PGA TOUR rookie Kristoffer Reitan on his first career victory at the Truist Championship. Congratulations are also in order for the 45-year-old Presidents Cup Captain Brandt Snedeker who snapped a nearly-eight-year winless streak with a one-stroke win at the ONEflight Myrtle Beach Classic. Snedeker closed with a 5-under-par final round to finish 18-under for the tournament and to suddenly find himself in field for this week’s PGA Championship.

Elite Grips, a leading manufacturer of golf grips and the top Japanese grip company in Japan, announced today that company advocate and ambassador Jeeno Thitikul earned her ninth career LPGA Tour victory — and second of the season — with her win at the Mizuho Americas Open.

KBS captured another LPGA Tour victory this weekend at the 2026 Mizuho Americas Open, as the tournament winner trusted KBS shafts to deliver a clutch performance against one of the premier fields in women’s golf. In her bag she used PGI 90 in her Callaway Irons.

Softspikes continued its perfect start to the 2026 PGA TOUR season as the winner of the Truist Championship claimed a maiden PGA TOUR title wearing SQAIRZ golf shoes with Tour Flex Pro spikes. The victory made it 18 wins from 18 PGA TOUR events this season for replaceable spikes, extending one of the most dominant performance trends in elite golf. 

The Mizuho Americas Open once again showcased not only world-class golf, but also one of the most distinctive trophies on the LPGA Tour—meticulously handcrafted by Malcolm DeMille. As Thailand’s Jeeno Thitikul successfully defended her title, claiming victory for the second consecutive year, she was once again presented with a trophy that stands as a true work of art.

Courserev.ai, the industry leader in B2B Voice AI Solutions for golf courses, today announced the launch of Teemeup, a groundbreaking AI Agent designed to revolutionize the consumer golf experience. This announcement comes at the time of participating in the Golfweek Tech Lab at the 2026 PGA Championship where Courserev.ai was invited to present its latest technological innovations to industry leaders and the investment community.

Crafted using proprietary IPX material, the AQUA IPX Tour has eliminated all stitching, removing one of the most vulnerable areas for water ingress in modern waterproof bags. When combined with fully waterproof zippers the bag is completely impervious to water, making it the most impressive development in golf bag technology in recent years.

Unknown Golf today announced a major expansion of the Unknown Golf Assistant, introducing advanced Ai-powered golf operations intelligence designed to streamline tournament management, scoring, league administration, and club operations. Originally launched as a task-based Ai assistant focused on individual golf operations tasks, the Unknown Golf Assistant is evolving into a conversational golf intelligence platform designed to assist tournament directors and league administrators through intelligent automation and context-aware operational support.

Golf Live, the leading virtual golf instruction platform, and FlightScope, the industry leader in radar-photo equipped launch monitors, announced a new promotion designed to enhance the learning experience for Mevo+ and Gen2 users through integrated video and data-driven coaching. The promotion begins May 7th and continues through the 2nd Major of the season; the PGA Championship, concluding on May 20th, 2026.

Williams Athletic Club – golf and lifestyle apparel company known for elevated fabrics and superior design -has signed its first professional athlete to an endorsement agreement. Andrea E. Ostos has signed a multi-year partnership which begins immediately. Ostos will be wearing a variety of Williams Athletic Club pieces through the 2026 season. 

Following a successful Masters Pool, Los Linderos Tequila is keeping the Cinco de Mayo spirit alive by hosting a free-to-play fantasy pool for this week’s PGA Championship played at Aronimink Golf Club. Golf fans and enthusiasts are invited to compete on the Majors Challenge platform in this free-to-play contest. The pool offers participants a chance to win bottles of premium Los Linderos Tequila while engaging with the tournament through a dynamic “digital clubhouse” experience.

Few destinations in the U.S. are as family friendly and patriotic as Branson, a multi-faceted vacation sweet spot that is known for its live entertainment theatres, scenic beauty, celebration of veterans, multi-generational attractions, and its 11 golf courses (including the top four in Missouri). At the forefront this year is America’s 250^th Anniversary. Branson is celebrating the country’s milestone as only it can. Here, patriotism isn’t just a description; it’s a way of life. It’s where the Red, White, and Blue are flown proudly, and where the celebration of our nation comes to the big stage.

As the golf world turns to Aronimink Golf Club in Newtown Square, Pa., for this week’s PGA Championship, fans and especially golf architecture pundits will be focused on the legendary layout of Donald Ross. But nearly 700 miles away in Harbor Springs, Mich., BOYNE Golf has spent the last few years ensuring that golfers can experience a piece of that Major championship drama for themselves. At The Highlands, the 15th hole on the Donald Ross Memorial Course has undergone a significant renovation to come as close as possible to mirroring the design intent of the 11th hole at Aronimink — the very same challenge the world’s best will face this week.

MyGolfConcierge invites travelers to experience its signature offering, “Trips to the Heart of Europe”, a collection of curated golf journeys through some of the continent’s most captivating destinations, including Austria, Switzerland, Germany, Italy, Slovakia, Slovenia, Hungary, and the Czech Republic. Designed especially with couples in mind, the itineraries blend championship golf with immersive cultural experiences, making them ideal for both golfers and non-golfers alike. 

Mountain Sky Guest Ranch, one of the nation’s premier guest ranches since 1929, announces the start of its 2026 golf season, highlighted by the completion of an extensive enhancement project to the bunkers and updated cart paths on its Rising Sun Golf Course. Designed by Johnny Miller and exclusive for guests of Mountain Sky Guest Ranch, Rising Sun offers championship golf set against the jaw-dropping Big Sky scenery. Located in the shadows of Emigrant Peak and the Absaroka Mountain Range, the par-72, links-style layout incorporates the natural rolling hills and grasses found in Paradise Valley.

Spirit Jersey® is more than apparel—it’s a global lifestyle brand. From Walt Disney World to premier resorts and major events, our signature silhouette represents pride, place, and unforgettable moments.

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The DrinkTanks sales team is headed by Director of Sales Steve Gray, an experienced National Sales Manager with a background leading numerous major apparel brands. DrinkTanks® is expanding its sales in key regions and seeks experienced golf-focused sales executives for Ohio, Tennessee/Kentucky, Wisconsin, Minnesota, Utah/Colorado, Iowa/Nebraska, East Pennsylvania/West Virginia and South East Florida. APPLY

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Are you looking to be part of a company that will stand the test of time, create opportunities for you to grow and to have fun? Walt Disney World Resort, home to the happiest place on Earth, is looking for a talented Golf Course Superintendent to join our team and lead the way in maintaining and enhancing the golf course experience for our guests. APPLY