APPAREL

Sunday Swagger and Pennzoil Launch Performance-Inspired Lifestyle Collection Featuring Team Penske

Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, today announced a new collaboration with Pennzoil, a leading motor oil brand, that will feature Team Penske. Inspired by Pennzoil’s long-standing legacy in motorsports, its partnership with Team Penske, and its pursuit of performance and longevity on and off the track, the new Pennzoil x Sunday Swagger collection features 21 new products for men, women, and youth. Starting today, race fans and golf enthusiasts can gear up with a selection of new polos, outerwear, and button-ups guaranteed to bring swagger.

Puma Golf and Show Me Your Mumu Introduce the Puma X Mumu Collab, a New Era of Women’s Style

PUMA GOLF, in collaboration with Show Me Your Mumu, proudly introduces the new PUMA x MUMU collab collection, a sunny capsule of women’s apparel and footwear designed for the modern golfer. As more women enter the sport, the collection answers their growing demand for flattering silhouettes with technical performance. Inspired by Show Me Your Mumu’s mantra, “Life is fun; your clothes should be, too,” the collection bridges a longstanding gap in women’s golf apparel by delivering expressive style backed by the performance standards golfers expect from PUMA Golf. The collection blends PUMA Golf’s bold performance attitude with Show Me Your Mumu’s joyful optimism, resulting in a sun-drenched, fashion-forward capsule that reflects the evolving culture of women’s golf.

 

BUSINESS

Bushnell Golf Continues PGA Tour Dominance as Players’ Top Choice for Laser Rangefinders

Bushnell Golf, the #1 rangefinder in golf, once again proved its dominance on the PGA Tour according to the latest findings from The Darrell Survey, the industry’s leading independent equipment tracking authority. At the 2026 PLAYERS Championship, an overwhelming 98.3 percent of players surveyed relied on a Bushnell Golf laser rangefinder for accurate yardages. In a survey of 121 players, 119 confirmed Bushnell as their preferred distance-measuring device during the tournament. Since the Darrell Survey began tracking rangefinder usage on the PGA Tour in 2006, Bushnell has maintained the No. 1 position every year, reinforcing its reputation as the trusted choice of the game’s best players.

Wittek Golf Supply Launches Limited Edition Semiquincentennial Golf Flags for the 250th Anniversary of the Founding of America.

In honor of the Semiquincentennial of the founding of the United States of America, Wittek is excited to announce the launch of a limited-edition series of golf flags to celebrate this milestone in our nation’s history. These custom-designed flags are available in embroidered and screen-printed options, depending on the design. Designed for professional golf courses, training facilities, and driving ranges, these tube-style flags provide maximum visibility and smooth rotation around the pole.

Mar Perspective: Industry enthusiasm is high, let’s keep our grounding in facts

Welcome to March, is that Spring we hear calling later this month with The Masters shortly behind it?  The professional season continues through its warm-up events in warmer climes with no major storylines (get the pun?) emerging yet other than the golf media persistently insisting that LIV and the PGA TOUR need to come up with some deal because “fans want to see the best playing against each other more often.” (can we get some quantifiable evidence of that?) We’ve already compiled the February golf operations performance scorecard “preview”, courtesy of our Golf Market Research Center (GMRC) early-responders, and the sneak peek suggests that Rounds will be up, exceeding the flat national weather, which would produce an “up” result for Utilization. 

PING i540 Iron Testing

True Spec Golf, the premium brand-agnostic club fitting company, welcomed PING’s Senior Designer to see how their new i540 irons performed. True Spec master fitters tested them in the bay and broke down the speed, launch, and forgiveness behind PING’s latest players’ distance iron.

Bobby Jones Golf Course’s Kuiper Receives Multiple Awards from PGA Jr. League

How impactful is the junior program at Bobby Jones Golf Course in Atlanta? Just ask any one of the kids who have gone through there in the past few years. Or especially the parents. If you want further confirmation, check out the list of awards it has won since the course and facility reopened in 2018 with a completely new identity and mission statement. That list recently grew larger when Director of Instruction Jason Kuiper and the Grand Slam Golf Academy at Atlanta’s Bobby Jones Golf Course — operated by Atlanta-area based Bobby Jones Golf Links – have been honored with three PGA Jr. League #GameChanger Awards, placing his program among the most impactful in the country. 

LIV Golf-Backed International Series and IGPL Align To Build a Global Pathway for Indian Talent

The LIV Golf-backed International Series and the Indian Golf Premier League (IGPL) have today unveiled a direct performance pathway that will propel India’s top performers onto the global stage. Leading IGPL players will gain access to various International Series events and further opportunities to compete at LIV Golf Promotions, accelerating their progression into elite-level golf.

COURSES

Bold Headline5

Wild Dunes Resort Honored in NGF/Players 1st’s 2026 GolfersVoice Awards

Wild Dunes Resort – a Destination by Hyatt luxury golf resort set on Isle of Palms, South Carolina, has been honored in the 2026 GolfersVoice Awards presented by the National Golf Foundation (NGF) and Players 1st. The famed resort with two classic Lowcountry Tom Fazio-designed golf courses was singled out in the Course Conditions for Top Premium Courses based on outstanding customer satisfaction and loyalty scores received from their customer surveys.

Top Collegiate Women’s Golfers to Compete at Pearl at Kalauao for 40th Annual Dr. Donnis Thompson Invitational

Top collegiate women’s golfers from across the country will tee off at Pearl at Kalauao on March 17–18 as they compete in the 40th annual Dr. Donnis Thompson Invitational. Hosted by the University of Hawaiʻi (UH), the marquee tournament will feature 13 women’s golf programs from nine states, including six teams ranked among the top 100 this year and the No. 2 ranked team in the country. The event gives Hawaiʻi teams the opportunity to compete against some of the nation’s best collegiate talent. Teams will play 36 holes on Tuesdays before concluding with a final 18-hole round on Wednesday.

Long Cove Announces The Old Mine Club and The Canary Course

Long Cove, the luxurious lakefront community located an hour from Dallas, announces The Old Mine Club, an invitation-only private club on the shores of Cedar Creek Lake, and its centerpiece, The Canary—an 18-hole championship golf course designed by acclaimed architect Beau Welling that is set to open for member play in 2027. The Canary will transform the century-old mining terrain into a refined and unforgettable golf experience that also celebrates East Texas’ natural landscape.

Camiral Continues to Set the Benchmark for Service Excellence in Europe


Camiral, home of The 2031 Ryder Cup, has further strengthened its reputation as Spain’s No.1 golf resort after receiving recognition at the 59club European Service Excellence Awards, underlining its commitment to exceptional hospitality and guest experience.

 

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