Wedge Guys, a PGA Professional-owned golf equipment company focused on delivering premium golf grips at an accessible price, is expanding its presence in the golf industry through its Authorized Retailer and Preferred Partner programs. Wedge Guys has grown into a nationally recognized direct-to-consumer golf grip brand, serving more than 100,000 golfers. The company offers an extensive lineup of performance grips in more than 30 colors, multiple sizes and a variety of feel and traction profiles, with all Wedge Guys grips retailing for under $10.

Golfmerce, the golf-focused marketplace and social commerce platform built exclusively for golfers, announced a partnership with Seel to bring Worry-Free Delivery® protection to purchases made through the Golfmerce marketplace. Through the integration, Golfmerce customers will have access to Seel’s Worry-Free Delivery®, providing added protection for orders against issues such as packages lost in transit, items arriving damaged or not as described, and packages stolen or missing after delivery.

Welcome to post-Labor Day and the annual tug-of-war between (generally great weather) golf and…football.  Beyond the Perspective facts and figures in each issue, our Publications subscribers and Golf Market Research Center (GMRC) participants have seen the July FINAL report of the Essential 8 KPI scorecard covering: Golf Revenue, Rounds Played, Avg. Rate/Rd, Capacity Rounds, % Utilization, Golf Revenue-per-Available Round, Avg. Peak WE Greens Fee (rate card changes) and % Effective Greens Fee (discount levels and change); see below for links if you want to join that merry band of outlaws, “be in the know” and have exclusive visibility to weather-adjusted metrics (Utilization and GRevpAR) and the critical revenue/pricing results for the month and Year-to-Date.

Play Golf Myrtle Beach (PGMB), the premier content platform and definitive resource for The Golf Capital of the World®, today announced the launch of its official Centennial Collection, marking the beginning of a yearlong celebration of Myrtle Beach’s golf history and the experiences that have brought generations of golfers to the Grand Strand. In collaboration with Style Driver, the Centennial Collection features limited-edition men’s and women’s commemorative boxes, along with a special selection of apparel and accessories designed exclusively for the celebration.

The 20^th Annual New Jersey Golf Foundation Golf Classic hosted at Baltusrol Golf Club on Monday, August 10^th raised $350,000 in support golf programming for youth, military Veterans and individuals with special needs. The Golf Classic is the signature fundraising event for the NJ Golf Foundation (NJGF), the charitable arm of the New Jersey Section, PGA of America (NJPGA).

First Green, the innovative STEAM education program from the Golf Course Superintendents Association (GCSAA), has reached a landmark milestone: First Green field trips have now taken place in all 50 states. With the Sept. 8 field trip at City of Alamogordo – Desert Lakes Golf Course in Alamogordo, N.M., First Green has reached students across the country.

The Pennsylvania Golf Course Owners Association (PGO) has named Club Caddie as a technology partner. The sponsorship agreement was facilitated by smbGOLF through its ongoing relationship with the PGO to curate strategic industry partnerships. Club Caddie will make a featured appearance at the upcoming PGO Fall Conference on October 5–6, where they will participate as a featured guest during the event’s mastermind session. 

Every golfer knows the feeling: confidence disappears on the greens, lag putts become exercises in avoiding three-putts, and once-automatic short putts suddenly feel anything but. According to top instructor Cameron McCormick, the solution is often simpler than players think. McCormick, a SuperStroke ambassador best known for coaching three-time major champion Jordan Spieth, says golfers battling a putting slump should return to fundamentals rather than chase quick fixes. The key question: What was your blueprint for success?

Landscapes Golf Management has named industry veteran Rachel Carter as Vice President of Business Development to support the company’s growth and further strengthen relationships with golf course owners and operators nationwide. Carter joins Landscapes Golf Management from the National Golf Course Owners Association (NGCOA) where she served as Senior Director of Membership. 

For the first time in its six-year history, the Jackson T. Stephens Cup crowned co-champions in its men’s and women’s individual competitions Tuesday afternoon. University of Texas teammates Daniel Bennett and Matt Comegys tied for the men’s individual title, while Farah O’Keefe of Texas and Wake Forest’s Macy Pate split the women’s crown at Fields Ranch East at PGA Frisco.

RepSpark announced the five recipients of its scholarships to the Association of Golf Merchandisers (AGM) Certified Retail Manager program (CRM). These awards aim to recognize and honor golf retail professionals who are committed to growing their expertise and moving the industry forward. The five scholarship recipients are Alexis Passa of TPC Potomac at Avenel Farm, Julie Jackson of Eagle Creek Golf & Country Club, Emma Bermudez of Baton Rouge Country Club, Carter Maiden of The Club at Strawberry Creek and Monica Castro of Bear Lakes Country Club.

Toptracer has announced the appointment of Justin Honea as Chief Operating Officer and the promotion of Peter Barry to Vice President of Global Sales – two new appointments that will directly benefit the experience delivered to its customers. Honea will lead technology and operations, owning hardware, software, supply chain, customer support, and service delivery at global scale, while building the operating discipline required to support rapid growth. 

WTGL, the new women’s team golf league created by TMRW Sports in partnership with the LPGA, and its domestic media partners ESPN and Scripps Sports/ION, today announced its inaugural season schedule, premiering Sunday, Nov. 8 with an opening match on ESPN, as a featured part of ESPN’s Women’s Sports Sundays. The schedule includes 10 regular-season matches, followed by a four-team Semifinals, culminating with the top two teams competing in a best-of-three Finals on Tuesday, Dec. 22 and Wednesday, Dec. 23 to determine the league’s first champion. Matches will air across ESPN platforms, ABC and ION, creating a consistent national spotlight for women’s team golf during WTGL’s debut season.

Golf Channel presents live coverage of the BWM PGA Championship Pro-Am beginning at 10 a.m. ET on Golf Channel Mobile and GolfChannel.com and continuing on Golf Channel linear at 11 a.m. ET. The pro-am features a star-studded lineup of celebrity athletes including Formula 1 McLaren driver Lando Norris, Premier League legends John Terry and Gareth Bale, and rugby stars Anthony Watson and Thom Evans.

Golf Channel’s coverage of the BMW PGA Championship beings at 7 a.m. ET daily, starting Thursday through Sunday. Alex Noren won the event in 2025.

Experience a golf getaway unlike any other at The Ritz-Carlton Dallas, Las Colinas, where luxury accommodations, championship golf and unforgettable experiences come together on a spectacular 400-acre retreat. Stay in one of the resort’s highly sought-after Premier Golf Villas, offering panoramic views overlooking the 18th green along with curated experiences and elevated amenities. It’s the perfect home base for a golf trip designed around exceptional play and effortless relaxation.

PGA National Resort, South Florida’s renowned golf destination and one of only a handful of locations to have hosted a Ryder Cup, Major Championship and PGA TOUR event, today announced a transformative members-only golf enclave featuring the development of a new golf course and clubhouse. Located just minutes from the heart of the resort within Bay Hill Estates, the exclusive experience will feature the new Triple Stick Golf Club, including a state-of-the-art practice area from Love Golf Design, led by World Golf Hall of Fame member Davis Love III, and an elegant clubhouse from acclaimed architects Peacock + Lewis.

At this year’s Sanford International, champion Zach Johnson earned the honor of lifting one of golf’s most distinctive trophies handcrafted by the artisans at Malcolm DeMille. Standing 21 inches tall and finished in brilliant rhodium plating, the trophy showcases Malcolm DeMille’s signature blend of creativity, innovation, and world-class craftsmanship. Its elegant, sweeping form supports a meticulously cast globe, symbolizing the tournament’s international stature and the pursuit of excellence on a global stage.

 Travis Club, Austin’s newest 1,500-acre private, master-planned community, announces that member play has officially begun on its world-class Beau Welling-designed golf course. Over Labor Day weekend, nearly 160 members had their first opportunity to experience the stunning layout routed along Lake Travis.

Check out the new episode from Be The Right Club Today presented by Makefield Putters. This week, Mark and Todd discuss the LIV Bankruptcy filing and the new look Ryder Cup point system. WATCH

This episode is equal parts entertaining and insightful—offering a behind-the-scenes look at how creativity, humor, and bold thinking can elevate both brands and experiences. Michael Petit proves that when you combine passion with purpose—and don’t forget to have a little fun along the way—you can truly separate yourself from the pack. LISTEN

In this week's edition, the guys discuss the action and fallout from the Europeans' rousing victory in the Solheim Cup, plus dive deep into the weeds to go through all of the newly announced changes to eligibility for the 2027 and 2028 PGA Tour seasons. WATCH