NEWS
With Gratitude and Camaraderie, Honorary Starters Began 90th Masters
At the ceremonial opening of the 90th Masters Tournament at Augusta National, golf legends Jack Nicklaus, Gary Player, and Tom Watson once again set the tone with the traditional honorary tee shots—an enduring ritual that underscores the event’s deep respect for history and legacy. The trio, combining for 11 Green Jackets, delivered a mix of lighthearted moments and reflection, expressing gratitude for their continued role in one of golf’s most cherished traditions. Dating back to 1963, the honorary starters ceremony remains a symbolic bridge between generations, reinforcing the Masters’ unique blend of competition, camaraderie, and reverence for the game’s greats.
Wilson Golf Launches Brand Campaign in New York’s Iconic Times Square
Wilson Golf has launched its Play Original brand campaign in Times Square, New York, taking centre stage in one of the most iconic destinations in the world.
The brand awareness campaign began last week at 20 Times Square, on the corner of 47th and 7th in Manhattan, where pedestrian traffic averages around 360,000 per day. This significant brand moment will run throughout April on a distinctive wraparound LED facade, one of the largest continuous exterior displays in the world. Play Original represents Wilson’s authenticity, individuality and pursuit of progress. The campaign is the heart of Wilson Golf, powerfully evoking the emotions that make all golfers fall in love with the game.
BUSINESS
New Vortex® Golf Apparel: Your 2026 Season Starts Now
The best days are measured in holes played, and if you’re looking for apparel that can keep up with your game in 2026, we’ve got you covered. From all-new colors for some old favorites, to all-new logo wear that always sticks the green, this new season has it all. For all your birdie moments and bogey saves, this polo moves with your game thanks to a drop tail hem for more coverage, and a soft feel that won’t pinch or bunch. Stretch fabric moves with you when it’s time to go full send off the tee, keeping comfort in every swing. Now available in two new patterns.
Zen Launches New Masters Tournament Historic Putts Playlist
Zen Golf has launched a new digital playlist this week, enabling Zen Green Stage owners to recreate some of the most iconic winning putts in Masters history, and test themselves to hole them. Zen Green Stage owners will find a new ten-putt playlist entitled ‘The Masters – Famous Putts’ is available in their Zen Enhanced App from Friday 10th April, transforming historic moments from Augusta into fully playable experiences.
Uneekor Major Season Giveaway Is Live
Uneekor is kicking off Major season with a huge giveaway. One winner will take home a full golf package featuring a custom Uneekor EYE MINI, premium gear from Vice Golf and a golf getaway at Rams Hill Golf Club.
What you could win:
• Custom Uneekor EYE MINI
• Vice Golf set including Aero Carry Bag, Major Edition towel, and a dozen Vice Pro balls
• One-night stay + two rounds of golf for four
How to enter:
Follow @uneekor, @ramshillgolfclub, and @vicegolf, like the post, tag a friend (unlimited entries), and share to your story for a bonus entry.
📈 TRENDING
1️⃣ Golf Pride is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.
2️⃣ Miura Golf introduced its newest iron, the PI-402. It features a resilient 3mm Chromoly steel face, hot-rolled for elasticity, and consistent ball speed across the entire face. Coupled with 35g of tungsten, which is strategically positioned low behind the impact zone.
3️⃣ L.A.B. Golf introduced today the latest additions to the company’s revolutionary lineup of putters – LINK.2.1 and LINK.2.2, the first heel-shafted putters in the LINK family, merging L.A.B.’s patented Lie Angle Balanced technology with a traditional blade design.
4️⃣ Arccos Golf launched Arccos Air, a breakthrough in game tracking. This wearable device is small enough to slip into your pocket, yet powerful enough to apply AI to detect and track every shot automatically — no sensors, no phone, no interruption.
5️⃣ Sun Mountain Sports, a leader in premium golf bags, travel gear and performance apparel, has launched a new collaboration with Victus Sports, the Official Bat of Major League Baseball: the Sun Mountain x Victus Pencil Bag.