WOMEN’S EDITION
XXIO and VESSEL Blend Performance and Style in New Women’s Limited-Edition Release
XXIO and VESSEL are partnering once again to unveil the XXIO x VESSEL Latte Limited-Edition Package Set, a sophisticated, all-in-one offering crafted for women seeking both elegance and effortless performance.
Inspired by the growing wave of women redefining golf on their own terms, the collection reflects a shared philosophy: that the best equipment doesn’t demand more, it gives more back. XXIO’s signature lightweight engineering works in harmony with a woman’s natural swing, while VESSEL’s refined craftsmanship brings a sense of understated elegance to every detail. Together, they create an experience that feels as good as it looks.
SQAIRZ Launches Women’s 2026 Golf Footwear Collection
SQAIRZ announced the launch of its 2026 women’s golf footwear collection, introducing three new models, FREEDOM™ LS, Ultra™ Tour-Lite, and Ultra™ Tour-Lite SL, designed to meet the evolving needs of today’s female golfer.
For many women, golf is not a standalone activity. It is part of a full day that blends work, family, fitness, and social life. As athleisure continues to influence how women dress and move, the new collection was designed to deliver performance on the course while seamlessly fitting into everything that comes after.
BUSINESS
American Greens & The 500 Club Announce Planning and Build of New “Golfertainment” Destination:
American Greens, a national leader in golf-related synthetic turf installations, and The 500 Club today announced a collaborative planning and build phase for an integrated “golfertainment” destination at The 500 Club on Lake Norman. The project will include a signature 18-hole putting course named THE SHORT TRACK, a themed 9-hole pitch & putt called THE GRAVEYARD, and a driving range with Toptracer technology — all designed to deliver social, hospitality-forward golf experiences for players of every age and ability.
Majors Challenge Partners with Los Linderos Tequila to Launch Exclusive Masters Pool Experience
Majors Challenge, a leading golf fan engagement platform, today announced a new partnership with Los Linderos Tequila. This April, Los Linderos will host a custom Masters Pool on the Majors Challenge platform, offering its community an interactive way to follow the 90th Masters Tournament at Augusta National. Majors Challenge delivers a simple, engaging fantasy golf experience that helps brands connect with sports fans. Through this partnership, Los Linderos Tequila is enhancing the Masters viewing experience by combining the tradition of golf’s first major with its premium brand identity.
The Traveling Golf Diva With Doris Muscarella Announces Exclusive Partnership With Golf Travel Design – St Andrews, Scotland
The Traveling Golf Diva, hosted by Diva Doris Muscarella, is thrilled to announce an exclusive new partnership with Golf Travel Design – St Andrews, Scotland the premier bespoke luxury golf travel company founded by Emilee and Paul Bradshaw.
Based in the Home of Golf, Golf Travel Design – St Andrews specializes in creating fully personalized, “crafted, not copied” golf journeys. Their bespoke experiences seamlessly blend world-class golf with rich culture, exceptional cuisine, luxury accommodations, and immersive local experiences across Europe.
Tepetonka Club Lands Jason McCarty As Director of Golf
Tepetonka Club has announced Jason McCarty as Director of Golf at Tepetonka Club, a new destination private club set to open for member play in summer 2026. McCarty brings more than 20 years of experience to Tepetonka where he previously held golf leadership positions at Kauri Cliffs and Cape Kidnappers (2004-2010), Sebonack Golf Club (2005-2023) and most recently at Cabot St. Lucia – Point Hardy Golf Club (2021-2025).
WINNER’S BAG
Keswick Hall Congratulates Lauren Coughlin on Wire-to-Wire Victory at Aramco Championship
Keswick Hall, the renowned luxury boutique resort spanning 600 acres in the heart of picturesque Virginia Wine Country, congratulates its LPGA partner Lauren Coughlin on her wire-to-wire victory at the Aramco Championship this past weekend in Las Vegas. Securing her third LPGA Tour title, Keswick Hall’s official touring professional and University of Virginia alumna posted an even-par 72 in the final round to finish at 7-under par, winning by five shots over Nelly Korda and Leona Maguire.
Protoconcept Golf Ambassador Reaches Runner-Up Position at the LECOM SUNCOAST Classic
Renowned Japanese designer and premium custom golf equipment manufacturer PROTOCONCEPT GOLF has announced that its hybrid iron, the C01.5TP, was played at the SUNCOAST Classic, where it contributed to a Korn Ferry Golf Professional securing a second-place finish.
2THUMB Putting Grip Ambassador, Matt Wallace, finishes T2 at the Valero Texas Open
2THUMB putting grip ambassador, Matt Wallace fired a final round 68 to take the lead at 16-under-par on Sunday at the Valero Texas Open. Wallace then had to wait several hours in the clubhouse, while watching a dozen other contenders on the leaderboard, grind out the finishing holes. Conditions were wet, cold and windy at TPC San Antonio due to storms that blew through the area on Saturday causing the third round to be suspended and completed early Sunday morning.
Softspikes Continues Perfect PGA Tour Run With 13th Straight Victory
Softspikes technology delivered its 13th consecutive PGA TOUR victory of the 2026 season, as the winner of the Valero Texas Open trusted replaceable spikes to get the job done in testing conditions at TPC San Antonio. Wearing a combination of PUMA footwear fitted with Tour Flex Pro, the champion produced a composed final-round performance to secure a one-shot victory and continue an unprecedented run of success for players choosing replaceable traction on the PGA TOUR this season.
🎥 FEATURED VIDEO
New Syngenta Green Report Reveals How Pinehurst No.2 Cut Water Use By 50% By Going Back in Time
Pinehurst No.2’s dramatic renovation in 2010 could prove to be a blueprint for future golf course sustainability, a new episode of Syngenta’s Green Report YouTube documentary series reveals. Returning the four-time U.S. Open venue to its natural and historic characteristics, as envisaged by original designer Donald Ross, has yielded remarkable sustainability benefits, including a 50% reduction in water consumption. WATCH
SCGA Swing Tip: Overcome the Yips Around the Green
PGA Professional Conor Lavin from Neuroforce Golf & Woodley Lakes Golf Course shares an effective drill for getting rid of greenside yips. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos. WATCH
LINK.2.1 and LINK.2.2: Blades. Balanced By L.A.B.
The industry told us blades are harder to use. They weren't wrong…until now. The new LINK.2.1 & LINK.2.2 are traditional in appearance, but their performance is anything but. WATCH
Keiser University College of Golf | Turn Your Passion for Golf Into a Career
Turn your passion for golf into a career at Keiser University’s College of Golf, located at the Flagship Campus in West Palm Beach, Florida.
At the College of Golf, golf is not just a program. It is the focus. Students can pursue specialized degrees in Golf Management (A.S. and B.A.), Golf Teaching and Learning (M.S.), and Turfgrass Management (A.S.), all designed to prepare graduates for successful careers in the golf industry. WATCH