
NEWS
Rick Shiels becomes the first ‘view billionaire’ in golf
What began with a camera on a driving range has evolved into the world’s largest creator-led golf media platform, followed by more than 7.3 million people across YouTube and social media and reaching audiences in every major golfing market worldwide. Rick Shiels has become the first golf creator in history to surpass one billion YouTube views, marking a landmark moment not only for his channel, but for golf media as a whole. The achievement comes thirteen years after the PGA Professional uploaded his first golf videos to YouTube with a simple ambition: help golfers improve and make the game more accessible.
The Pinnacle WLD Partners with Wayrobo to Bring Autonomous Innovation to the Driving Range
To the spectators and athletes at the recent Pinnacle World Long Drive (WLD) tour event, it looked like a beloved Pixar character had stepped off the screen and onto the driving range. Dubbed “Wall-E” by captivated crowds and players, a sleek, white autonomous ball-picking robot became the unexpected star of the tournament grounds. But beyond the pop-culture charm, this robot — developed by Wayrobo — marked a historic milestone for golf event logistics, representing the first time in WLD history that autonomous technology was deployed to handle range operations.

BUSINESS
Sun Mountain Sports Launches the Next Generation ClubGlider3 Travel Bag
un Mountain Sports has launched the new ClubGlider3 travel bag, the latest evolution of the ClubGlider franchise that has helped define golf travel for more than a decade. Built on the longstanding success of the ClubGlider line, the ClubGlider3 is designed for airports, parking lots, baggage claims and the realities of modern golf travel. Combining Sun Mountain’s patented retractable kickstand system with precision glide wheels, the bag delivers smooth, balanced movement from departure to arrival while reducing the strain of transporting fully loaded clubs.
BooYaa Golf celebrates the dads who make every round worth remembering
This Father’s Day, BooYaa Golf is celebrating the dads who bring personality, patience, questionable swing advice, and plenty of family stories to the game. ather’s Day is not about finding another generic gift. It is about giving dad something he can use, wear, and enjoy as part of the game he loves. Whether he is the serious player, the weekend golfer, the family coach, the clubhouse storyteller, or the dad who believes every missed putt had “just a little too much break”, BooYaa believes every golf dad deserves a little extra attention this Father’s Day. To celebrate Father’s Day, BooYaa Golf is running a special promotion where customers can buy any of its new hats and receive a free GC63 hat.
Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 3
Thanks to a new partnership between Golf Channel and the Arnold Palmer Cup, viewers and fans will be able to watch some of the world’s best collegiate golfers compete at the 2026 Arnold Palmer Cup via Golf Channel Mobile and GolfChannel.com. The tournament, a Ryder Cup-style event that features men and women playing side-by-side as partners, takes place this July 3-5 in Tralee, Co. Kerry, Ireland at Tralee Golf Links, a course designed by Arnold Palmer himself.
The Toro Company Publishes 2025 Global Sustainability Impact Report
The Toro Company (NYSE: TTC), a leading global provider of solutions for the outdoor environment, today released its fiscal 2025 Sustainability Impact Report. The annual report highlights the company’s continued focus and progress toward its strategic priorities while introducing new sustainability commitments to drive further impact. The full report can be found here.

PGA BUYING SUMMIT
Curated Brand Lineup Defines the 2026 PGA Buying Summit at a Key Point in the Spring 2027 Buying Cycle
A curated mix of nearly 200 emerging and established apparel and accessory brands will connect with retail buyers and PGA of America Golf Professionals at the 2026 PGA Buying Summit, July 26–29 at the Omni PGA Frisco Resort & Spa, during a critical window for Spring 2027 assortment planning. The 2026 PGA Buying Summit offers early access to a distinctive lineup of established and emerging apparel, accessory, and golf lifestyle brands selected to match consumer demand and next-season direction.
Tigrée Sports & Lifestyle to Exhibit at 2026 PGA Buying Summit At Omni PGA Frisco Resort & SPA, July 26-29
TIGRÉE Sports & Lifestyle announced today plans to exhibit at the 2026 PGA Buying Summit, taking place July 26-29 at the Omni PGA Frisco Resort & Spa in Frisco, Texas. TIGRÉE Sports & Lifestyle will showcase its inaugural eco-luxury golf apparel and accessories collection during exhibits on July 28–29 at Booth 318, and participate in ONE2ONE buyer meetings on July 27. The brand will also take part in the Summer Jam Golf Festival.
ADAPTIVE GOLF
National Alliance for Accessible Golf Announces Historic Inaugural Class of the Adaptive Golf Hall of Fame
The National Alliance for Accessible Golf (the Alliance) announces the historic inaugural 2026 class of inductees into the Adaptive Golf Hall of Fame. Established in December 2025, the Hall of Fame was created to recognize individuals with a career of exemplary and selfless service and commitment to creating pathways to the game of golf for individuals with disabilities, including players who, beyond competing at the highest levels, advocated and brought golfers to the game.
U.S. Adaptive Open Field Announced
The United States Golf Association (USGA) today announced the field for the 5th U.S. Adaptive Open Championship, to be played at Woodmont Country Club in Rockville, Md., from July 6-8. Deloitte*, the official professional services sponsor of the USGA, will once again provide financial support in the form of travel-related expense reimbursements to each of this year’s 96 competitors.

U.S. OPEN COVERAGE
Jim Furyk Joins USA Sports as Analyst for Men’s Majors and PGA Tour Events on Golf Channel and USA Network Beginning at Next Week’s U.S. Open at Shinnecock Hills
2003 U.S. Open champion and 2027 U.S. Ryder Cup Captain Jim Furyk has joined USA Sports as an analyst for select men’s majors and PGA TOUR events on Golf Channel and USA Network for the remainder of the 2026 season, beginning with next week’s 126th U.S. Open at Shinnecock Hills Golf Club in Southampton, N.Y.
Furyk will open USA Network’s 11-hour block of U.S. Open coverage on Thursday, June 18, which begins at 6 a.m. ET, and will contribute to USA Network’s Thursday afternoon and weekend telecasts. Furyk’s major championship broadcast schedule continues with USA Network’s coverage of the Open Championship at Royal Birkdale Golf Club (July 16-19).
SiriusXM Announces Broadcast Coverage for 2026 U.S. Open Championship
SiriusXM announced its extensive broadcast coverage for the 126th U.S. Open Championship, offering live shot-by-shot coverage across all four days of Championship play – June 18-21 – from Shinnecock Hills Golf Club in Southampton, NY. On Thursday and Friday (June 18-19), SiriusXM’s coverage will extend from the day’s first tee time (approximately 7 am ET) through the end of play. On the weekend (June 20-21), SiriusXM’s on-course coverage will begin at 10 am ET on Saturday and Sunday and run through the completion of play both days. U.S. Open Week on SiriusXM programming is available to subscribers nationwide in their cars (channel 92) and on the SiriusXM app.
COURSES
Beau Welling-Designed Travis Club Golf Course Set to Open for Member Play Labor Day Weekend
Travis Club, Austin’s newest 1,500-acre master-planned community on Lake Travis, announces that construction of its world-class Beau Welling-designed golf course is complete, and that all 18 holes will open for member play starting Labor Day weekend, September 5. The new par-71 golf course takes advantage of the extraordinary Hill Country setting, with dramatic elevation changes, stunning hilltop panoramas and holes routed along Lake Travis.
📅 CALENDAR
June 24: Indoor Golf Conference - Virtual Meeting
July 27-29: PGA Buying Summit - Frisco, TX
August 31: Golf Business AI Workshop Summer 2026 - Atlanta, GA
Sept 29 -Oct 1: Golf Inc Summit - Hilton Head, SC.
Nov 9-11: GBN Leadership Summit - Pinehurst, NC
Nov 17-19: Golf Business Canada - Victoria, BC






