PXG 0311 GEN8 Irons; MacGregor Golf together with Ben Hogan brands; GENIUS, a first-of-its-kind golf ball featuring embedded electronic data capture

Plus, Sergio Garcia Joins Team JumboMax, Arcis Golf partners with Golfzon America; Smart2Move acquires Bio Force

B-Thur 260115

2025 PGA Professional Player of the Year Awards

Plus Drive for Show LIVE at the PGA Show

Cobra, Ping new driver sets, Callaway Apparel

New Equipment Lines for 2026

2026 Equipment Lines; Launch of The Bing Crosby Clambake x Five Iron Golf, and the African American Golf Expo

New Equipment KZG, COBRA 3-D printing, Sunday 7-11

Racquet Sports at the PGA Show

Racquet Sports at the PGA Show; Nippon Shaft + AJGA; Reach Golfers, a connected golf ecosystem. Plus a New Look for 2026, Golf Wire Debuts Refreshed Branding.